National grocers association the retail opportunity for dietary supplements
National Grocers Association—In recent years there has been a growing interest in dietary supplements as well as a high degree of engagement among current buyers.
Published on: Mar 3, 2016
Transcripts - National grocers association the retail opportunity for dietary supplements
National Grocers Association | The Retail Opportunity
for Dietary Supplements
National Grocers Association—In recent years there has been a growing interest in dietary
supplements as well as a high degree of engagement among current buyers. In 2011, the dietary
supplements industry surpassed $30 billion threshold in U.S. sales which equated to a 7 percent
annual gain that represents $2 billion in incremental sales over the prior year. Overall, dietary
supplements have increased throughout the recession and its lingering aftermath. Sales are
anticipated to continue their rise at a steady speed.
Dietary supplements are vitamins, minerals, herbs, and many other products. They can come as
pills, capsules, powders, drinks, and energy bars. Some supplements can play an important role
in health. For example, calcium and vitamin D are important for keeping bones strong. Pregnant
women can take the vitamin folic acid to prevent certain birth defects in their babies.
The sale of vitamins, minerals and other supplements offers retailers an opportunity to generate
incremental volume and profits, while satisfying shoppers’ increasing demand for healthpromoting products.
The National Grocers Association needs to take notice that shoppers enthusiasm for dietary
supplements continues to grow. In a 2012 dietary supplements generated $11.5 billion in annual
sales. This was a 6.5 percent increase over the previous year. Based on this continual demand
for dietary supplements, sales are expected to reach $15.5 billion by 2017.
National Grocers Association and Vimacel™
Studies show a long decline of public confidence in medicine. People are looking for treatment
alternatives in general. The numbers tell the story. Retail sales of dietary supplements have
soared in recent years.
Companies like Vimacel™ are formulating and producing quality plant derived supplements in
their full line of advanced dietary products. The goal of Vimacel™ is to find alternative ways of
treating overall health. Mike Keeler, the owner of Vimacel™ states, “We really believe
Vimacel™ will help millions of individuals around the world. Through education our hope at
Vimacel™ is to find alternative ways of treating overall health”.
Vimacel™ is part of an Integrative Medicine approach to treating people naturally. Integrative
Medicine combines alternative medicine with evidence based medicine.