Pop music video – audience research
Published on: Mar 4, 2016
Transcripts - Pop music video – audience research
Pop Music Video –Audience Research
How Old Are You? I asked 20 people in total to Amount of people complete my questionnaire12 focusing more on people aged 16-19 as they are the target audience I would like10 to aim my music video at. But I also asked a few older and younger people as well8 so I had a wider view of responses6 Amount of people420 Age 12-15 Age 16-19 Age 20-24 Age 25+
Gender? I asked a even amount of males to females so that I could get a generalGender response to the questions I wanted to ask so I could see how men and women viewed pop music videos to give me a even unbiased response to the questionnaire so the information would then prove more useful to me Male Female
What springs to mind when you think of a pop video with a female lead singer?Sexy, Hot, Beautiful, Cute, Young, Attractive, Dancing, Relationship Problem.. These are the characteristics that sprung up the most with the responses that I received & these are usually things that you do see in the everyday pop music video so I think that these reposes will be very useful when it comes to creating my own pop music video.
Would you prefer a performance based pop music video or one with a storyline?I got some mixed answers to thisquestion as manypeople preferred a performance based musicvideo rather than one with a Both storyline, yet some people Performance waned to see Storyline both so that would be something important to consider when I go to plan and 0 5 10 then make myown music video.
What music video channel do you watch the most? Viva 4 Music . Smash Hits Kiss MTV Hits 0 2 4 6 8 10 The music video channels I chose were pretty mainstream and generally play thesame music but I found out most people generally like to watch MTV Hits which plays many current and old pop music videos.
What radio station you listen to the most? Radio Stations Choice FM Radio 1 Kiss 100 Capital FM 1XtraAgain I decided to chose pretty mainstream radio stations that play the type ofmusic that I have chose for my pop music video, so the responses I have got arepretty even. But from this I can now see that the majority of the people I have asked listen to Radio 1 and Choice FM.
What words spring to mind when you think of a pop music video?Fun, Glamorous, Colourful, Cheesy, Dance Routines, Up Tempo, Energetic..These are the replies that I had got in response to the question I asked, these characteristics are seen in many music videos today, they do generally sound like the classic characteristics of older pop music videos as the genre of pop music has now become so wide and contains many different types of music with more original music videos. But these characteristics are something to bear in mind when it comes to creating my own music video as these are the things that people usually relate to pop music videos.
On what platform do you usually watch music videos? Amount of people16141210 8 Amount of people 6 Youtube seems to be the place where many people 4 watch their music videos 2 even more than watching them on tv. This is helpful 0 then it gives me more Youtube Tv iTunes ideas on how I could promote my own music video and where would be the best place for it to be to receive the most attention.
Would you prefer a fast up tempo video or a slower more musical song? Fast SlowMany people said that they would prefer to see a music video with a fast up tempo song as it has the ability to wow you more with the visuals with a dance routine etc. Yet many said they would like to see a music video that focuses more on the lyrics and meaning of the song with a slower beat.
How do you usually download your music? No of people 14 12 10 8 6 4 No of people 2 0 From my results I was able to see that not many people actually buy their music anymore off paying sites and applications. Now many usually chose to download their music off places like Youtube andUtorrent and other downloading sites. Even though it is actually illegal many people don’t want to paythe price that many providers charge for the music as they say that it is too expensive so this is useful to keep in mind when I want to promote my own.
Does a good music video make you want to buy the track . Yes NoThis was interesting because their was a mixture of responses to this question as lots of peoplewanted to buy the track because they thought that the music video was good so in some cases itseems like the music video carries the track. Yet in some it doesn’t as some didn’t like the music video at all but they thought that the track that went to the music video was better than the actual visuals of the music video itself
Do you like to watch male or female artists in music videos or both? . Male Female BothThrough asking a even mix of males and females I am now able to see that many peoplelike to see female performers over male ones, yet something didn’t mind either one, but this would be something to bear in mind when I then go to make my own.