Public Relations
Student Society
of America
Nov. 5, 2013
many other initiatives were met through the efforts of PRSSA at LSU Chapter members. In total PRSSA
at LSU c...
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“I am extremely honored and humbled to receive this award,” said Richardson, the P...
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Press release national awards

Published on: Mar 4, 2016
Published in: Education      Technology      

Transcripts - Press release national awards

  • 1.         Public Relations Student Society of America NEWS RELEASE FOR IMMEDIATE RELEASE Nov. 5, 2013 FOR MORE INFORMATION: Erin Kenna Public relations director Phone: 228.217.7693 Email: PRSSA at LSU Chapter and members recognized with five national awards Baton Rouge, La.— PRSSA at LSU walked away from the PRSSA 2013 National Conference with five national awards. The Chapter was recognized as a Star Chapter for the 2012-13 academic year, received the PRSSA Dr. F.H. Teahan Chapter Diversity Award, two executive board members won President’s Citation awards, and a student was awarded the PRSA Diversity Multicultural Scholarship. The conference took place between October 25- 29 in Philadelphia, Pa. Fourteen members of PRSSA at LSU attended the conference. The last year’s hard work paid off at the conference. Throughout the 2012-13 academic year, PRSSA at LSU experienced a complete rebranding. The process included a restructuring of PRSSA's constitution, general procedures, programming, newsletter, website/blog, social media presence and fundraising efforts. The Chapter history was also archived to ensure a proper leadership transition for future executive board members. These efforts led to the awarding of Star Chapter, which was only received by 27 of more than 300 PRSSA Chapters across the nation. The Star Chapter Award requires that a Chapter meet eight out of 10 criteria established by PRSSA National. Two blog posts written by Chapter members were published in PRogressions, a team of six Chapter members placed second in the College Duck Tape Mini-Competition for creating and implementing a strategic public relations campaign to raise awareness about College Duck Tape on campus, the Chapter participated in the PRSSA National Community Service Initiative by hosting a “card-making luncheon” for members to send to the UCSF Medical Center in San Francisco, Calif., and
  • 2.       many other initiatives were met through the efforts of PRSSA at LSU Chapter members. In total PRSSA at LSU completed nine out of 10 initiatives. "We worked so hard last year to rebrand our Chapter, so receiving the Star Chapter Award was truly an honor,” said Weber, PRSSA at LSU Chapter President. “It definitely makes what I and the remaining e-board members do every day worth it. We strive to continue strengthening our Chapter by implementing the National initiatives — such as service, diversity and professional development — so that we can earn the award again in the future." The 2013 PRSSA Dr. F.H. Teahan Chapter Diversity Award recognized PRSSA at LSU's strong commitment to spreading awareness about diversity. The award represents the hard work of the diversity committee and the Chapter as a whole. The committee conducted a geographic and demographic survey, hosted a “Micro-aggression Toward Women” Twitter chat during Women’s History Month, created a Diversity of Thought campaign, and partnered with PRSSA at LSU community service committee to volunteer with Baton Rouge Special Olympics events among other initiatives. Emily Beck, the current PRSSA at LSU vice president and last year’s diversity committee head, received the award on behalf of PRSSA at LSU and the 2012-13 PRSSA at LSU diversity committee. “One of PRSA's main initiatives is to incorporate diversity in all aspects of public relations. We felt that bringing this same initiative into our Chapter was imperative, and we were able to gain outstanding knowledge on the subject from PRSA Diversity Committee Chair Brandi Boatner. She not only inspired us, but she was available every step of the way to ensure we were effectively spreading the message on the various aspects of diversity that people often forget,” said Beck. President’s Citation awards were presented to Mallory Richardson (2012-2013 Chapter President) and Paige Weber (2013-2014 Chapter President) for their outstanding leadership and professional skills within PRSSA. This award is presented to PRSSA members who are active on both the Chapter and National levels of PRSSA. -- more --
  • 3.       PRSSA at LSU   Page 2 “I am extremely honored and humbled to receive this award,” said Richardson, the PRSSA National publications editor in chief. “It's a great feeling to know that the efforts to rebrand our Chapter last year did not go unnoticed.” The PRSA Diversity Multicultural Scholarship was awarded to Cyone Batiste, co-director of PRSSA at LSU’s student-run firm, ImPRint Communications. The award honors men and women for their outstanding academic achievement and commitment to the practice of public relations. Batiste was chosen due to her GPA and an essay elaborating on why diversity matters in the public relations industry. "I am very honored to have received this award and very thankful for all of my professors, advisers and peers who have helped me get this far in my academic career," said Batiste. During the national conference Beck and Weber led a session on diversity that used imagery and quotes from Beyoncé Knowles to portray to session attendees how exciting diversity could be. “Diversity is a topic that many individuals often bypass, but we want to encourage students to become more knowledgeable on the subject matter and share the true meaning of diversity. Brandi Boatner expressed the idea that diversity does not stop at race or ethnicity, which was our main focus,” said Beck. PRSSA at LSU was also awarded the Love Purple, Live Gold Most Outstanding Multicultural/Diversity Program from Campus Life at LSU in spring 2013. PRSSA at LSU is a pre-professional organization that allows members to network and gain insight from leading professionals around Louisiana. It is one of more than 300 chapters of PRSSA National. For more information about the organization, visit ###