Presskit Elena Asgar
Published on: Mar 4, 2016
Transcripts - Presskit Elena Asgar
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In the meantime you are welcome to review
our websites, download the logos,
photographs and quote excerpts or reprint
the articles as you wish.
Elena is “media-genic.”
If she is in the mood (and she usually is), she will provide you with
sassy soundbites and quotable quotes. Warning: she can be contrarian
& brutally blunt because, as a personal branding expert, she believes
that Brands are often polarizing, and are not meant to please
You will not hear her mouthing mindless corporate clichés. She speaks
plain English, and believes that anybody whose ideas cannot be
expressed in plain English is not worth listening to.
That is to say she can make a rather good copy!
In this Press Kit, you will find:
1. Suggested interview questions
2. “Quotable Quotes” and PoVs (points of view)
3. Links to websites, Linkedin and Facebook
4. The 5 things that summarise Elena’s personality
5. Elena Asgar’s Bios
6. Photographs and logos
7. Three things about Elena that might surprise you
“QUOTABLE QUOTES” - ELENA BELIEVES:
“Competence has become a commodity. Visibility is as important as ability.”
“Stand out from the sea of sameness or be prepared to sink!”
“It is safer to stand out than to blend in.”
“Performance plus presence plus positioning equals promotion”
“In today’s competitive corporate environment, career success no longer
depends on your BRAIN but on your BRAND.”
“People buy your personality long before they buy your ideas, products or
SUGGESTED INTERVIEW QUESTIONS
2. What is Executive Presence?
3. What is going on in the Indian corporate world right now that
makes having great executive presence absolutely essential?
4. You coach career women - what are the biggest branding
blunders that cripple corporate women’s careers?
5. Is it possible for corporate executives to learn how to be
charismatic or is charisma something one is born with?
6. Tell me about your 7-Step "Make Your Presence Felt System" and
how does it help corporate executives accelerate their way to the
7. How long have you been doing what you do and how did you
become a Make Your Presence Felt ™ Mentor?
8. What is Personal Branding and how it is relevant to companies?
9. What are the top three things our readers can do to elevate their
leadership and personal impact?
10. Where can readers get the help they need to develop charismatic
presence so that they can get the visibility, recognition and
income they desire?
ELENA’S PoV ON WOMEN’S EMPOWERMENT
“Saying that the government must do something to help us (women), or that
the corporations are obstructing our career success – no matter how real this
may be - shifts the responsibility to do something about our situation to society
and positions women as helpless victims. Our rights are not our only weapon.
Women possess an enormous amount of control over their situation — control
that is given away when we focus attention upon the social conditions that
seem to stand in our way, instead of “leaning in” and claiming our power – one
step and one skill at a time.”
“I believe that no one owes us, women, anything. Being a business owner
taught me to get off the entitlement mentality. Success of my business does not
depend on the state of economy, or the mind set of my customers – it is a
function of what I do, and how well. For as long as I’d thought that there were
things I was entitled to, I’d been wasting my energy trying to collect them
instead of focusing on achieving success by applying my own effort and skills.”
“I believe that ambition is feminine, strong is new beautiful, and that success is
LINKS TO WEBSITES and SOCIAL MEDIA:
5. LINKEDIN: Elena (Elen) Asgar
6. FACEBOOK : https://www.facebook.com/ElenAsgar
CALL - +91-98-10177429 or 9810108582
5 PHRASES THAT SUMMARIZE ELENA’S PERSONALITY:
1. FIERCELY INDEPENDENT
2. DOGGEDLY DETERMINED AND DISCIPLINED
3. “TELL-IT-LIKE IT IS” – DIRECT TO THE EXTENT OF BEING BLUNT AND
4. STREET-SMART, NO-NONSENCE, PRACTICAL, PRAGMATIC
5. RELENTLESS IN PURSUIT OF KNOWLEDGE AND SPIRITUAL GROWTH
BIO: Short enough for Twitter: 141 Characters
Executive Impact Mentor Elena Asgar helps corporate executives develop
charismatic, compelling and credible Executive Presence to take them to C-Suite
BIO: 105 words
Elena Asgar is a leading expert on Executive Impact. Her proprietary 7-Step
Make Your Presence Felt™ Executive Coaching System guides CEOs, Directors,
VPs and High Potential managers to develop corporate “It” Factor - executive
Elena is the founder of Context Technologies, a boutique consultancy with
clients in 15 countries around the world that include Coca-Cola, Microsoft, GSK,
Kohler, Panasonic and XL.
A successful Executive Coach, dynamic speaker, and Faculty at Bridge School of
Management, Elena Asgar is passionate about helping executives build unique
Leadership Brands that accelerate their way to the C-Suite and beyond.
Find out more at www.leadershipcoaching-context-technologies.com or
https://plus.google.com/100509115018860946494 or email
BIO (207 words) with focus on Executive Branding. Target
audience: HR or corporate sponsors
“ Elena Asgar, a leading expert on Executive Impact whose clients include Coca-
Cola, GSK, Microsoft, American Express, Ranbaxy and Panasonic, is passionate
about helping companies boost the value of their brands by boosting their
executives’ personal brands.
Says Elena: “The number one mistake even marketing-savvy MNCs make that
causes mortal damage to their corporate brands is that they neglect to invest
into personal brands of their employees! Companies spends a huge amount of
time and money developing strategic positioning statements. They sweat
bullets designing and marketing a corporate brand. And it takes just one client-
facing executive to dilute this brand – if they are unaware of what message
their everyday executive presence sends to their customers!”
Her proprietary 7-Step Make Your Presence Felt™ Executive Branding System
guides CEOs, Directors, VPs, accomplished functional experts and high potential
managers to develop the corporate “It” Factor - executive presence, so that
they powerfully represent their corporate Brand.
An internationally recognized Leadership Presence Mentor, dynamic speaker,
and Faculty of Business Communication at Bridge School of Management, Elena
is a CEO and Founder of Gurgaon-based Context Technologies, a boutique
training and coaching company with clients in 15 countries around the world.
Find out more at www.leadershipcoaching-context-technologies.com
or email Elena at firstname.lastname@example.org
BIO: 200 words – with focus on individual clients
Make Your Presence Felt™ Mentor Elena Asgar shows senior corporate
executives how to accelerate their way to the C-Suite by developing corporate
“It” Factor - executive charisma.
Hundreds of executives in India and in 15 countries around the world welcome
greater visibility, faster promotions and higher pay packages as a direct result of
leadership lessons she shares to support them in developing C-Suite calibre
Since 1998 senior leaders of global companies including Microsoft, Coca-Cola,
American Express, Panasonic, Glaxo, Ranbaxy, Adidas and over 40 others keep
Elena on top of their contact list for good reason. Her proven 7-Step Make Your
Presence Felt™ system guides upwardly mobile clients to create and
successfully communicate charismatic, compelling and consistent Executive
Brands to influential decision makers.
Elena's work has been featured in Financial Express, Indian Express and
Hindustan Times who called her a “Training Guru”
If YOUR career or your business looks like a slow stroll instead of full speed
ahead and you want to figure out why, ask for a private consultation with Elena
to determine the best next step to take to accelerate your career progress with
Find out more at www.leadershipcoaching-context-technologies , or
https://plus.google.com/100509115018860946494 or email Elena at
email@example.com to schedule your session.”
“More and more top executives are realizing that relying on performance
alone to get that coveted promotion is no longer enough. Their
Personalities and visibility are key factors in their business and career
success, but it is all too easy – especially in fast-paced corporate
environment – to get busy and ignore personal development.
With us today is Elena Asgar, a leading expert on Executive Presence with
more than 20 years of experience as a leadership Impact advisor to CEOs,
MDs, and successful business owners, Presidents of the companies,
Executive directors, and rising stars of Global Fortune companies.
You can find out more about her at www.leadershipcoaching-context-
technologies.com and www.makeyourpresencefelt.com
Welcome, Elena. Is it possible for corporate executives and entrepreneurs to
learn how to be charismatic – or is leadership presence something you are
either born with or not?”
SHORT BIO with focus on WOMEN LEADERSHIP PROGRAMME:
Executive Impact Mentor Elena Asgar is fiercely committed to empowering
professional women in India become a force to be reckoned with – in
boardrooms and beyond. Her proven and tested Leadership Programme for
Women, “Make Your Presence Felt”, helps companies bridge gender
leadership gap by bringing in more women leaders into their talent pipelines.
Elena is a CEO of Gurgaon-based Context Technologies, a boutique training
and coaching house with clients in 15 countries.
Executive Branding Expert Delivering Insights,
Immediately Usable Strategies and Tools - and Fun, Too!
“She is edgy. She is energetic. She will engage, educate and entertain you while she
delivers a message that could impact your career growth for the rest of your life:
“Stand out from the Sea of Sameness or Prepare to Sink!” and “It is Safer to Stand Out
than to Blend in!”
She is Elena Asgar, Top Executive Impact Coach and Branding Mentor who shows
senior executives how to elevate their leadership impact and accelerate their way to
the C-Suite by developing the corporate “It” Factor - executive charisma.
Hundreds of executives in India and in 15 countries around the world welcome
greater influence and visibility, faster promotions and higher pay packages as a direct
result of leadership lessons she shares to support them in developing Next Level
career skills and C-Suite calibre executive presence.
Her 7- Step proprietary ”Make Your Presence Felt System™ ” fully prepares business
leaders to handle their trickiest leadership challenges and guides them to create
charismatic, compelling and consistent Leadership Brands and successfully
communicate these to customers, employees, shareholders and media.
Since 1996 Elena has engaged audiences of more than 50000 people at global Fortune
companies including Coca-Cola, American Express, Microsoft, Panasonic, Glaxo,
Adidas, Reebok, Sony, Reliance and over 50 others. Among her clients are CEOs, VPs,
and Directors, industry experts, celebrities and even a politician.”
Elena’s most requested Keynotes:
1. Executive Presence : A Missing Link Between Your Performance And Promotion
2. Why Personal Brand Is No Longer An Option In Today’s Competitive World
3. Be an Exclamation Mark! Powerful Professional Branding for Ambitious Executive
RESERVE ELENA AS A SPEAKER FOR YOUR UPCOMING EVENT, and see for yourself why
she and her “Make Your Presence Felt System™ are in high demand throughout
today’s global business world.
CALL NOW @ 91-9810108582/9810177429 or click here to fill out the Speaker
Request Form and book one-of-a-kind program that your audience will never forget!
ELENA’s PHOTOGRAPHS AND LOGOS
Three Things about Elena That Might Surprise You:
1. The year she turned 54, Elena has completed a 60 day long extreme
fitness programme, “Insanity”, - the “world's most insanely tough
workout” that only 9% of population are reported to ever complete. The
lessons she learned about how to challenge one’s limitations, “do-or-die”
spirit, and discipline toward achieving “impossible” goals inform every
move she makes as a business owner, coach, and an individual today.
2. Elena is an accomplished spiritual practitioner with over 2000 hours of
rigorous Vipassana meditation practice under her belt. Her trained ability
to focus and stay in the present uniquely qualifies her to guide executives
to maintain poise under pressure, manage their emotions and master
3. “How I Found Freedom in an Unfree World” by Harry Browne is among
Elena’s favourite books.
When I was in my twenties, living in India, a friend told me of a wise Buddhist
monk he had met while he was wandering around the outskirts of Delhi.
I was curious and went to meet that monk. In that small home of Bhikhu
Nagasena (that was his name), I heard things I'd never thought of before. I
learned that we were not our bodies, thoughts or emotions. I learned about the
power of the mind, and how we shape our own reality. I learned about
meditation and that it was possible to control our thoughts and emotions and
to eventually become free.
I became a disciple of Vipassana, and have since done 20 years of rigorous
meditation practice in the ancient tradition of Theravada Buddhism which gave
me a hands-on experience and insight into how a human mind works, and why
sometimes it doesn’t.
Since then, I have read everything I could on the subject of mindfulness and the
ways to become more and more aware.
I became proficient in Reiki and Past Life Regression. I began healing and
teaching others to heal themselves.
I practiced Silva Mind Control, did the Art of Living, met the Dalai Lama and
attended his teachings, stayed for months in a Tibetan monastery, completed
the Landmark Forum and studied Dianetics, to name a few. Finally, I was ready
to coach others.
Now, wait a minute! Before you begin to think that I am some sort of a white-
clad mantra-chanting Guru, or a New Age ”spiritual Junkie”, I want tell you that I
am a successful, sought-after corporate trainer and Executive Coach working
with the likes of Coca-Cola, American Express, Hindustan Times, Glaxo and
Panasonic. I am a savvy, no-nonsense business woman whose life looks pretty
I recall a conversation I had with a spiritual leader of a monastery I was a guest
at 20 years ago in Himalayas. I said,”Rimpoche, I‘d like to spend the rest of my
life meditating in this beautiful peaceful place. I will certainly attain spiritual
freedom here.” He looked at me and, with a twinkle in his eye, said: “You must
go back to the city and wear lipstick and high heels. Your work is in the world, so
is your spiritual freedom.” “But all the great Yogi spend their lives meditating in
the mountains!’ I objected, “Including Nagarjuna, your favourite Buddhist
Saint!” “Yes, he said – but Nagarjuna was BORN in the mountains, that’s where
his home was. He didn’t have any other place to meditate in...” DUH!
And so I went to live in the city and wore lipstick and high heels and finally
discovered that one can be free even in an “unfree world”.
Today I empower senior company executives to find freedom in an oh-so-
unfree corporate world, and help them discover and boldly express their unique
voice: their brand. I do this through my signature workshop, Make Your
Presence Felt™, one-on-one coaching and Keynotes.
About Context Technologies:
Context Technologies, a boutique corporate training and coaching house, is
one of the few companies in India who have maturity and sophistication to
work with the Top 3 Tiers of Fortune Global Companies.
Among our past and present clients are iconic companies like Coca-Cola,
Microsoft, American Express, Glaxo, Adidas and Reebok, Ranbaxy, MTS and XL
India, to name just a few.
Senior business leaders and High Potentials in 15 countries over 4 continents
who reached a high level of technical mastery in their respective disciplines but
find “soft” skills hard often call us to help with their trickiest business,
leadership or personal challenges.
Our mission is to lift them out of their “everyday selves” and help them find
their greatness and their unique leadership voice. We coach them to be not
just brilliant functional experts but brilliant leaders and even Game Changers
who put their organizations on the global map...
When we are through, the impact of such a leader on the organization has
been multiplied by 4 to 8 times as they begin to skilfully manage and lead up,
down and across; engage and mobilize employees, work “on the business”
instead of “in the business”, drive results faster, and develop high performance
We have a toolkit of road-tested, carefully crafted, proprietary processes that
help address your employees' “Next Level” leadership skills.
When not in a workshop, or in a session with a coaching client, Elena Asgar and
Gary Sandhu, the two people behind this successful consultancy, are teaching
Business Communication at Bridge School of Management, a joint venture
between Apollo Inc, USA, and Hindustan Times Group. The course is
consistently rated by participants as one of the most valuable experiences in
their PGMP and PBA curriculums.