National Grid Social Media Relations from SMi Social Media in the Utilities Sector event
Social Media Relations presentation from SMI’s Social Media in the Utilities Sector event by Patrick Stella, Lead Media Relations Representative for National Grid. Read the Social Media Portal (SMP) Profiled interview at http://bit.ly/L9x5mT National Grid on Twitter @nationalgridus
National Grid on Facebook
National Grid website http://nationalgridus.com Many thanks to Patrick Stella and National Grid
Published on: Mar 3, 2016
Transcripts - National Grid Social Media Relations from SMi Social Media in the Utilities Sector event
Monday, 21 May 2012 Patrick Stella, US Media Relations
Social Media Relations
Who We Are
Who We Are in the US
• One of the world’s largest
• Capital Invested
35% US, 65% UK
• 28,000 employees
63% US; 37% UK
• Approximately 19 million
industrial, commercial and
• Currently own over 4,000MW
Who We Are in the UK
• Electricity Transmission
System in England and Wales
• Gas transmission system in
• French Interconnector
• LNG Storage
The Brave New World
Marketing vs. Media Relations
Social Web has been mined for marketing
opportunities for several years.
How can Social Web be used from a strictly
Media Relations perspective?
Social Web is about connection.
Media Relations is about connection.
The Rise and Fall of TV Journalism
The Paradigm Shift in Journalism
Why Social Media matters …
1. It’s where things happen first
2. Linking to articles, distributing content
3. As a search engine, it rivals Google
4. Self-promotion, contacts that move with you
5. Building traffic for new blog, new beat
6. Cultivating sources
7. Real-time news .. right here, right now …
8. Creating community .. power in the network
9. Diversity .. opens up your source base
Twitter … and
What are Journalists Doing on Social Media?
Finding and cultivating sources.
Following news and events in real time.
Discovering story ideas.
Sharing scoops and useful information.
Promoting their work and themselves.
Social Media is the new tool for journalism for finding stories, sources and more.
Right from the present day TV reporter at WSAV, Savannah, GA
Community… power of the network
Listen to what your
contacts are working on, the
questions they are asking
your customers and how you
can add value, or how you
can answer questions before
they become stories.
Your reporters are out
there looking for stories,
connecting with your
customers. Know what they
are looking for and know
what your customers are
Where appropriate, talk
back and answer customers
before the reporters do!
Proactive Tweets and Facebook posts to current news releases,
positive stories you have worked on that were broadcast or written
Respond – Reactive and Proactive
Re-Tweet and post your contacts stories (utility related or not)
Comment on your contacts posts, Tweets, etc.
Reporters see these Tweets, so why not
reply when you can or address them
before they become a story?
“Instead of meeting for a cup of coffee,
I shoot the breeze with some PR folks/sources on Twitter.”
@stellapds on Twitter
Patrick Stella on Facebook