Natalie Nolan's Evaluation of her media product
Published on: Mar 3, 2016
Transcripts - Natalie Nolan's Evaluation of her media product
Evaluation of My Media Product In what ways does your media product use, develop or challenge forms and conventions of real media products?When coming up with idea for my music magazine, I looked at some professionalmagazines that were centred around the same music as my magazine would(Indie/Alternative rock). The popular magazine, NME was most like my own and wouldprobably be my magazine‟s main competitor. I used the style and layout of theirmagazine as a starting-point-model. For the title and conventions of my magazine, Iforwarded the style of NME by the use of bold and obvious colours. I was consistentwith the use of colour thought the magazine by sticking to the four colours; red, green,black, and blue/grey. The title of my magazine was “The Uprisin‟” as my magazinewould have a feature in each issue on new and upcoming artists. This title linked in withthe model (NME) and represented the genre of music I was recreating, which was thelatest „indie/alternative rock.‟ The model had a small strap line next to the title which Ihad recreated and included in my cover. Some of the magazines I looked at did notfeature „exclusives‟ in the form of posters exedra. So, I added a free CD as an exclusiveto add to „lure‟ the reader into buying the magazine. I believe that my magazine followsthe conventions of a magazine well, even though the cover image is not directly facingthe camera. The cover image when looking at the camera seems to loose its effects whichis why I chose the photograph that is purposely breaking the conventions by lookingaway. Thought my magazine I have used original images and asked the public whichmagazine cover they would be more persuaded to buy.
Evaluation of My Media Product How does your media product represent particular social groups?The media product I created represents people particularly from social groups that consist of teenagers toyoung adults that have and interest or passion for Indie/alternative rock. The media product represents thisgroup of people in particular because it is a current popular style of music that involves fresh creative bands.This magazine would mainly attract young people who are looking for their favourite bands and an insight onthe more newly signed/unsigned bands. The magazine in unisex as I think anyone who has an interest in themusic featured can read it. I think that my magazine does not appeal to any particular ethnic minority as I didnot intentionally design my magazine with this in mind, but was going of the stereotypes on who/what toexpect in an indie/alternative rock magazine aimed at young people. My media product doesn‟t target a groupof people with the same sexuality as it is unbiased towards it. The language I have used in the magazineconsists of catty „banter‟ as my double-page-spread is an interview of a young and upcoming artist. It is wellstructured and easy for readers to understand.
Evaluation of My Media Product What kind of media institution might distribute your media product and why?I think that the type of institution that might distribute my media product would beIPC Media. I think they would have an interest in distributing this type of magazinebecause it has a similar style to NME but looks at more upcoming artists/bands thatNME rather that those that are currently very „high‟ in the music industry. Mymagazine also is more involved with the reader and gives them what they want tohear. Due to the increasing use of social networking sites like Facebook andTwitter, the use of advertisements through these would increase the reputation ofThe Uprisin‟ and could help get new bands involved with the magazine so that bothget maximum coverage. Having an official website for The Uprisin‟ would alsoreally help to present and market the magazine. Fans could subscribe for themagazine through this as well as post comments/new ideas on features. To catchfans attentions, a free sample „mini‟ magazine of the issues could be distributed asgigs that relate to indie/alternative rock because, potentially these would be thepeople who would most likely buy my magazine.
Evaluation of My Media Product Who would be the audience for your media product?The audience for my media product would beyoung adults and teenagers. This would includethose that are currently students from high schoolto university and those who are also working. Theaudience would be those who are interested inindie/alternative rock as well as gigs/festivals ingeneral. It is proven form my audience researchthat the people of this particular age group andsocial group are most interested in this type ofmusic.I did a survey to get some public feedback onmy magazine. I asked 20 people that seemedto be in my magazine‟s target audience onwhat people liked about my final mediaproduct. 16 out of the 20 people I asked saidthat they liked the fact that my magazinecover challenges the set conventions of aprofessional magazine. they also said thatbecause of this, the magazine is unique andwould stand out against its competitors. Fromthis survey it was brought to my attention that9 people thought the price was too steepbeing £2.99 which you make them reluctantto buy it. When I asked why this was thecase, they suggested that young people do nothave much money and could not afford eachweekly issue. 18 people said that theythought the colour schemes of the mediaproduct worked well and attracted bothgenders as it is quite neutral.
Evaluation of My Media Product How did you attract/address your audience?By using the images I chose I attract a certain type of audience. Because these images arerelated to the music I have featured to maintain the feel of a professional magazine. Themodel in the photographs was taken with a guitar to help match the genre and theme of themagazine. The model was wearing certain articles of clothing to represent the type ofpeople who would normally feature in a magazine as well as the way the audience woulddress. This could possibly influence their current style of clothing as well. The stories that Ichose to feature are similar to those that NME features in their magazines. This helps attractthe same audience. Because I have included current affairs like up coming gigs andinterviews which are what the fans would want to hear about it will draw the targetaudience towards my magazine. My contents page, grabs the readers attention because thelayout makes things very clear and the colour scheme draws the reader in, as it is bold andcontinues with the colour scheme from the cover. In the double-page-spread the article isneat and has a professional feel to it. The language I used is laid-back, chatty, and informalas it is an interview with a solo artist. Because the language is like this it can address to theyounger generation as well as give them an idea on the artist‟s personality and character.The chatty „banter‟ also makes the audience more involved with the article.
Evaluation of My Media Product What have you learnt about technologies for the process of constructing this product? I have learnt through the construction of this product that the angle and lighting used when taking a photograph for a magazine makes all the difference to the quality of the photograph. The angle is important because it creates a sense of attitude to the photograph as well as makes the difference from being appropriate for a magazine cover and not appropriate. The distance the photograph was taken is vital because this determines whether After I edited the photograph in Adobe or not the cover is going to look professional Photoshop. Before and after I edited the or amateur. It also determines whether or not photograph in adobe Lightroom the photograph will compliment the cover.For my magazine product the software I used was Adobe Photoshop CS5, AdobeLightRoom, and QuarkXPress. Photoshop was mainly used for the creation of my frontcover. This software was very helpful in editing out unnecessary backgrounds using thequick select/magic wand tool. With Photoshop I was also able to create effects on sections ofmy cover. This was very helpful because it made sections stand out from the rest as well asaltered their design slightly. The software overall helped create a finished product that lookedprofessionally made. QuarkXPress, was a completely new software for me and really helpedcreate my contents/ double-page-spread. This software made writing the article quick andeasy because it has a tool that allows you to put text into three columns. This was usefulbecause it automatically rearranged the text to spread/fit properly. By using blogger.com it was a lot easier to store my work and to keep it ordered. Theadvantage of using a blog is that my tutor can also be updated on how much work I havedone and how I‟m coping with the work load. They can also easily fine my work andcomment on how it can be improved.
Evaluation of My Media ProductLooking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?Looking back, I feel that I have learnt to properlyconstruct a magazine and I have learnt how to makeit look professional.I have learnt how to properly colour scheme amagazine so it appeals to its direct audience. I haveimproved on the way I take photographs and editthem using certain software that are capable of it. Ihave expanded my understanding on my design skillsas well as my ability to write and research for a pieceof journalism.