PRESS RELEASE. New Leadership DNA
Published on: Mar 4, 2016
Transcripts - PRESS RELEASE. New Leadership DNA
PRESS RELEASE: CURRENCY COMMUNICATION INTERNATIONAL
EMBARGO: For Immediate Release
SOUTH AFRICA SOON TO APPOINT AUTHENTIC LEADERS WITH NEW LEADERSHIP DNA
Johannesburg – In her latest book, New Leadership DNA, author Dr. Brenda Hattingh reveals a
unique and inspiring fact of how success, leadership and guidance are hardwired into our DNA. The
book also provides a new foundation for identifying and developing enlightened leaders with
integrity and a commitment to the welfare of all. “A power-shift is taking place as a shift in
consciousness. Currently, leadership is moving from ego-centred values of ‘power-over-people’; to
soul-centred values of releasing ‘power-within-people’. Power positions are changing from ‘power-
in-numbers’ to the ‘number-of-powers’ in each individual” says Hattingh. “This new consciousness is
causing the old to disintegrate at a rapid pace, and a new wave of inspired innovative leaders, with
New Success DNA and New Leadership DNA, is emerging.”
Authentic leaders, with New Leadership DNA, will from now on emerge and surround themselves
with teams and supporters who share the same values of honesty, truth and integrity while
committing themselves to secure a safe transition into a quality future that will benefit all. It is
inevitable that South Africa will soon begin to appoint authentic leaders with New Leadership DNA.
At the same time the country will be steering away from dangerous “kingmaker” philosophies. With
the next election around the corner, leadership concerns are rife in the country, not only in the ANC,
but all sectors will now be challenged to develop a new mindset and approach to quality living,
success and leadership.
The implication of this current power-shift is that current leadership styles, positions and strategies
and the status quo are now beginning to crumble at a fundamental level. The old outworn mindsets
and leadership styles are already loosing power and will soon disintegrate. It is inevitable that
leadership as we now know it, will begin to implode, making way for something new. The effect of
this universal shift is that current leadership positions in business, religion, economics, politics and
governments will now further disintegrate while making way for the rise of a new generation of
authentic leaders with a New Leadership DNA.
Leadership is all about the quality of our influence and not about our positions and our possessions.
“As we all have influence, we all have a leadership role to fulfil. Currently a major ‘genetic migration’
within the human species is taking place. This is giving rise to a new level of consciousness and a
generation who are highly evolved and who can think for themselves. This demands new leaders
with a new leadership approach and even a New Leadership DNA,” says Hattingh.
Within the book, Dr. Hattingh provides researched proof that we have the true essence of success
and quality leadership already encoded into our DNA. She refers to it as a “guide-spot”, an inner
GPS, where we can connect to higher information, wisdom and gain direct access to guidance and
direction. All we need is the correct understanding, skills and tools to find the way and to assist
Hattingh, a renowned an inspirational speaker, has completed various books focused on assisting
the readers achieve practical life skills, which she believes is already hardcoded into our genetic
The aim of this book is to provide guidelines, skills and tools for everyone who is committed to
successful living while identifying and developing new enlightened leaders to show the way.
A series of new Leadership DNA training workshops will be launched in South Africa from Jan 2013.
See website http://www.brendahattingh.com for further details
About the Author:
Dr Brenda Hattingh is a renowned international inspirational speaker, a registered psychologist and
was born in South Africa. As a professional leadership coach, mentor, and business consultant, she
facilitates change and transformation in individuals, businesses, companies and organisations. She
focuses on the development of new mindsets, cutting edge tools and skills while utilising personal
and organisational potential and developing innovative strategies. This while utilising personal and
organisational potential and developing innovative strategies. this includes developing Power
Intelligence, New Success DNA and New Leadership DNA.
Brenda is committed to the development of a new generation of successful, innovative, and inspired
thinkers and leaders – people with a New Success DNA. She presents workshops nationally and
internationally, lectures at various universities, and has published various books. Brenda is also the
recipient of various awards, including the prestigious Professional Business Woman of the Year
Brenda has covered many academic disciplines that include a BSc. degree in ecology, physics,
quantum physics, genetics, medical science, chemistry and neurophysiology. An honours degree in
Education put her in touch with Education and especially adult education, parenting and creating a
learning culture in organizations. A Masters Degree and PhD in Psychology, cover topics relating to
fully functioning successful individuals and organisations.