Outsource a Senior Marketing and Sales Executive on
a part-time basis to provide Hands-on Stra...
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Published on: Mar 4, 2016

Transcripts - pontrelli_brochure

  • 1. PONTRELLI M A R K E T I N G Outsource a Senior Marketing and Sales Executive on a part-time basis to provide Hands-on Strategy and Leadership to Develop your Marketing Foundation. • Development of Overall Marketing Strategy & Executable Plan • Align Strategic Growth Initiatives with Local Market Opportunity & Customer Segmentation • Dealer Value Proposition Alignment with Customer Needs & Dealer Capabilities • Develop Metrics to Manage & Integrate CRM Tool into Marketing Automation. • Customer Lifecycle Marketing Programs • Development & Execution of Marketing Campaigns & Tactics • Strengthen Sales / Marketing Integration for Successful Implementation and Execution • Marketing Budget and ROMI analysis • Oversight & Skill Development of Dealer Marketing Resources • Overall Marketing Foundation Development to satisfy Buyer 2.0 requirements ABOUT US 34 years of field and corporate experience in the Document Services Industry. 17 years of Sales and 17 years of Marketing experience, both at the Executive FG500 Level. Held International and Global roles 18 of the 34 years. Successfully led several industry transformations from Analog to Digital, Monochrome to Color, Hardware to Services, Services to Software enable- ment and Software Enablement to Document Process Improvement. Extensive experience in Direct and Dealer channels. Understands the benefit of: 1) clear / concise Marketing strategy and plan, 2) deployment of the required Sales enablement tools, and 3) Marketing / Sales alignment to ensure successful execution. CONTACT US Phone: 404.431.1294 Email: dominicp@pontrellimarketing.com www.linkedin.com/in/dominicpontrelli MARKETING AND STRATEGY ADVISOR STEPS: 1. Business Plan Workshop 2. Create Marketing Strategy and Plan documents 3. Confirm Strategic Growth Initiatives 4. Prioritize Marketing Framework Components 5. Implement Marketing Plan 6. Drive Growth Initiatives through Marketing / Sales execution 7. Monitor Results WHERE MARKETING STRATEGY DRIVES YOUR BUSINESS PLAN

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