Heron Design Studio London, is proud to present its new collection
Midsummer Dream’s Night, available for Spring / Summer ...
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Published on: Mar 4, 2016

Transcripts - PressRelease-2015-10-12

  • 1. Heron Design Studio London, is proud to present its new collection Midsummer Dream’s Night, available for Spring / Summer 2016. The new collection is a follow-up of the brand's beautiful introductory line Heron which launched in April 2015 and re-established Heron Design Studio as a new accessories brand mixing together contemporary art of surreal and colourful illustration and luxury fashion, combination so much sought on current market of luxury fashion. Heron Design Studio combines traditional art of drawing, painting and illustration with modern textures and fashionable designs; allowing the brand to boast style as well as deluxe comfort. Heron Design Studio uses the finest and luxurious silk fabrics like satin and traditional twill and hand-rolled finishing of edges of scarves together with high quality digital printing to ensure the production of consistent superior quality. The attention to choice of fabric and print is a must due to highly detailed hand-drawn illustration used. The newest collection inspired by classical William Shakespeare’s plays Midsummer Dream’s Night and King Lear not only plays on the high quality and luxurious texture of these components, but also plays with style and design suitable for the season. With bright and vibrant colours, intricate illustrations and designs resembling heroes and heroines of Shakespeare’s comedy and drama, different art techniques used for rich textures, choice of luxurious silk fabrics as well as large size of the scarves, the new collection offers a variety of beautiful, light weight and versatile accessory for your wardrobe. Heron Design Studio’s designer Dita Havlova is proud to claim hers artistic heritage, design and production from native country Czech Republic. She comes from family of artists, designers as well as tailors. She studied fine arts and fashion/costume design at the prestigious College of Arts and Design in Prague and decided to settle in creative East London. Brand Designer, Dita Havlova, comments: "We are very excited to be presenting our second stunning collection of illustrated silk scarves inspired by classical stories and bring the poetry into the global fashion market. Just as with our introductory collection Heron, we are playing on the connection of contemporary surrealistic art, traditional silk material and large size. The result is very modern, quirky and bohemian collection suitable for everyday as well as occasional use. And we're thrilled with the result!" This season, Heron Design Studio took a part at the London Fashion Weekend September 2015. This proved to be big success. We were head-hunted by the biggest Chinese online store Hichao and our scarves will take part in Chinese famous TV reality show I Supermodel being filmed in UK in October 2015. Recommended retail prices of oversized scarves with dimensions of 135 x 135 cm is £265. Heron Design Studio’s collections are available at selected online stockists and website www.herondesignstudio.com For further information please contact Dita on 0778 319 7691 or dita@herondesignstudio.com Luxury Contemporary Accessories Brand presents its new collection of illustrated scarves with story HERON DESIGN STUDIO LONDON

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