Published on: Mar 4, 2016
Transcripts - Popai presentation
POPAI Shopper TechnologySeminar Overview
The Future of High Impact Digital inRetail…Physical retail landscape reducing due totough trading conditions and showroomingcontinues to increase, retailers need to reallyentice customers to shop in-store.How can digital in retail help this…?Create in-store theatre and improve thecustomers experience through digitalcanvases and the intelligent integration ofonline and offline .What should be considered…?Ensure your digital blends seamlessly with thein store architecture and is an integral part ofthe customer journey.Where can you find great examples…?Although digital has previously been deployedmainly in luxury retail, we are now seeing itadopted seriously by numerous high streetretailers.
What developments are we seeing intechnologies…?Seam gaps are shrinking and canvas resolutionsare growing, resulting in sophisticated methods ofdriving content to the videowalls.Retailers are now looking to integrate displayswith their back-end systems so that their networkis intelligent, reacting in real time to their businessneeds.Display manufacturer’s – who is doingwhat…The professional videowall, tile and LFD marketis growing and there has never been so muchchoice. Every manufacturer is targeting retail asa strategic growth market, resulting in someunique products coming to market,
5 Hero Display Products for Retail…1. OmniSHAPES - Modular tile technology allowsyou to create a concave or convex wall and due tothe 7 different tile formats it makes it incrediblyflexible and gives retailers the ability to integratethe unit into restricted spaces.2. Sharp PNV602 - Largest and brightest videowallproduct on the market - the go to videowall in-windowdisplay.3. Samsung ME75B –Slim lightweight and narrow bezel make this perfect for portraitdisplays.
4. New PSCo 60”-Virtually seamless plasma, natural and accuratecolour representation (so important for a retailer),ultra slim design.5. Samsung UD22B –Square tiles that allow for creative integratedretail solutions to occur.
Connecting your Digital Strategy with theIn-Store Experience…How can this be achieved andconsiderations…?Experience Sharing - A method of doing this isuser generated content, allowing users to sharetheir pictures in-store using the likes of interactivemirrors integrating with social media platforms.Action vs. Reward - if you want to drivecustomers to interactin-store using their smartphones, what will theybe rewarded with for doing so?Audio and Visual should work together - createretail theatre. For example allow customers to geta free download, drive offline customers online todownload the music from your website –Data Collection & Consumer RewardOnline and Offline merging –This willallow customers to automatically connectboth experiences.Burberry have successfully achieved this,particularly in their flagship London store.NFC Technology - Not only for payments butalso for promotion (Reward).ROI remains a focus – How will this beachieved, what is the measurable?
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