#NAIAS | Social Media + Auto
An infographic by Digital Roots detailing the correlation between social media and automotive sales in time for the North American International Auto Show! If you wanted to know the ROI of social media in the automotive industry, this infographic will show you!
Published on: Mar 3, 2016
Transcripts - #NAIAS | Social Media + Auto
SOC IA L MEDIA SA LE S + AUTO
When it comes to social media, many industries remain skeptical about its ROI.
But when handled appropriately, auto brands ﬁnd success in moving metal.
Here’s a look under the hood at the details:
S AY T H E AV E R A G E D O M E S T I C A U T O B R A N D G E N E R AT E S
TOTA L EXPRE SSI ONS OF INTERE ST…
were classified as
of brand replies were
met with a receptive
comment from the
IN THE SOC IAL SPAC E
of social media
turned into test
THE SALES STORY:
COST PER AUTO
LEAD IS $2.
TO SELL ONE
WOULD HAVE TO
TO 67 LEADS
(OR SPEND $134),
IN ADDITION TO
FOR MORE SOCIAL STATS, CHECK US OUT AT @DIGITALROOTSCRM
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