Press Release for an organic food store in Goa
Published on: Mar 4, 2016
Transcripts - Press Release for an organic food store in Goa
Earthlings:The Vital OrganicDimension /
“Humanityneedstogo back to square one!”mydoctor friend philosophically summedupadiscussion
on currentenvironmental andecological imbalances.
While he endedthe discussionandreturnedtohispractice,Inurseda bubblingpesticide-lacedbeverage
and musedif we reallyneedtogoback to the place where we started?
The answer, as we all know isa definiteyes.The challenge however, istoascertainhow muchgreenwe
alreadyare and howmuch more we needto be.
Livingnearthe dreamcoastline andgreentracts of SouthGoa, I had alwaysfeltprivilegedtobe onthe
betterside of the fence,especially whencomparedtomany dwellersof dustycities withsky-scratching
However,inthe pastfewyears, Ifoundthishaven to be graduallygnawedbythe consortiumof greedy
builders,capitalists,andlandhoarders.Ialsowitnessedthe local populace formingbeelinesoutside
superstoressellingsyntheticandunnatural products withall itsallure. Insuchcircumstances,one is
forcedto believethatwe are devoidof anyopportunitytoleada healthyandnatural lifestyle.
But all hope isstill notlost,forthere are still light-bearerswhogo againstthe mainstreamto provide
unique,innovative,andcompletelynatural products/necessitiesforthe people;andone suchaddition
to thisleancommunity thatI came across is a new store, ‘Earthlings–Live Naturally’thatoffers
completelyorganicwellness,health, home care,apparel andbeauty products.
Locatedat the CorreaPride (nexttoKFC) andopposite The New CollectorOffice,SouthGoaon NH-17,
the store offersa convenientandadequate parkingareaforthe shoppers.
The modestlypriced productsfeaturedatthe Earthlingsstore promotesahealthylifestyle,preservation
of environment,aswell ashelpsinprovidingbetterlivelihoodtomanyunderprivilegedfamiliesacross
Aptlycategorizedas Earthly Delights,NaturalGarbs,Living Essence, and SoulWorks the productsat
Earthlingsrangesfromall-dayready-to-eathealthy snackssuchasorganicpoha and cookiesmade of
oatmeal /buckwheat/brownrice,natural juicesmade of organicallygrownfruitssuchasmango,apple
& guava, pulses,cereals,tea,andspices.
Besidesthe muchanticipated‘organicitems’the store alsooffersanamazingandnovel arrayof
productssuch as T-shirtsandotherapparel made of organicallygrowncottonandbamboofibre (ata
much reasonable price thanmanypopularbrands),fragrancesmade of herbsandbarksof plantshaving
a pleasantaromaas well asmedicinal properties(withpowerstoheal commoncold,stressandeven
natural kaajal,soapsand lipsticks.
For me,the reasonto add manyof the productssoldat Earthlingsto myshoppinglistisnotlimitedto
these productsare eitherdevelopedbysmall supportgroups,NGOsorcorporatesthat supportcauses
such as women&childcare and empowerment,revivingdyingtribal artsand supportingother
The promoterof the store,Mrs Toral Gosaliasharedwithusthat she consciously optedtoshowcase
products offeredby GoanNGOs suchas Tara Trust and Unnati to fosterinclusive growthinthe region.
An environmentalenthusiastandretail champion,Toral hasstudiedinpremiuminstitutesinIndiaand
Australia,aswell asworkedextensivelyinthe fieldof retail management,commodities,andcorporate
merchandising. Herthoroughexperienceandunderstandingof all aspectsof the retail value chain of
organicfoodand lifestyle products,togetherwiththe advisorysupportfromherhusband Mr.Manish
Gosalia,a leadingprofessional withachievementsinthe fieldsof management,entrepreneurshipand
education;Toral isall setto revolutionize the organicandnatural retail space inGoa.
On askingwhatdrivesherconvictionthatmostGoans wouldindulgeinorganicproductsora natural
style of livingshe replied,“Iam confidentthatthe range of spices,munching, beauty andtrendy
apparelswill effectivelycommunicatetofellowGoansthatOrganic doesn’tneedtobe insipid;noritis
For me discoveringEarthlings waslikerunningintoanoldfriendaftera longtime.One can feel the
engagingandendearingenvironmentof the place andthe warm& friendlyreceptionbythe ownerand
herteam.Since Earthlingsisa pioneer ‘natural living’store inSouthGoa, it’sdefinitelyworthavisit.