PORFOLIO OF WORK
Published on: Mar 4, 2016
Transcripts - PORFOLIO OF WORK
PORFOLIO OF WORK
As part of a creative team, I personally brainstormed and
created 30 taglines for Nautica Watches new collection; 4 of
which were presented to clients Nautica Corp and Timex.
Listening to the clients needs while considering factors such
as global relatability, symmetry with a lifestyle campaign and
consistent yet fresh concepting for an established brand all
played a role in this project. It was by far one of my favorite
to work on.
When Nikon needed a microsite for its newest sweepstakes adventure, I named the
sweepstakes and wrote copy for each exciting giveaway.
When Jerdon needed a website update, I wrote new positioning and website content for
the homepage, about us and product descriptions, reflecting the sophistication and
expert messaging they were looking to capture and convey. http://jerdonstyle.com/
Startup education technology company Edvantage needed new branding, new
messaging and a new website. On this project, I worked closely with the client to
develop all website content on a very in depth and specific topic. This project was a
challenge due to the extensive amount of research involved. I was able to take that
research, decipher it, mold it into user friendly navigation while weaving in effective
original content and messaging. http://noblestream.com/
Candies, a well know name in the teen fashion space, teamed up with superstars Fifth
Harmony for a fan contest. I wrote punchy content for the teen contest app that was both
informative and demographic savvy.
I wrote original, colorful descriptions for each bike on the company’s website with only
the specs for reference by researching and pulling inspiration from each children’s brand
represented by each bike. http://www.dynacraftbike.com/
YORK & CHAPEL 2014 HOLIDAY SITE
Every year Y&C sends a digital Holiday card to its clients, each year striving to be more
creative than the next. In 2014, I collaborated with the design team to write a cute and
friendly holiday story. http://yorkandchapel.com/holiday2014/
Please contact me to discuss more specific examples and details of my work.