Nascar 4.28.15 final
Published on: Mar 3, 2016
Transcripts - Nascar 4.28.15 final
THE 2015 NASCAR SERIES
A guide to local advertising opportunities
THE NASCAR SIGNATURE SERIES
Three series of non-stop action and loyal fans means three ways for
your brand to connect with the NASCAR audience.
Premier NASCAR circuit showcasing the best
drivers in the biggest races.
These high-reach events are a impactful way for advertisers to gain
awareness by reaching a large and engaged audience.
Popular racing series featuring modified pickup
Fans that have NASCAR as destination viewing don’t miss a race in
this up-and-coming series. Deepen your media buy by taking your
message to the next level with these committed fans.
Proving ground for next generation of Sprint Cup
This niche race attracts a passionate fan, deeply interested in truck
racing. The Camping World Truck Series is perfect for an advertiser
looking for frequency in their advertising buy.
WHAT YOU NEED TO KNOW
NASCAR HEADLINES FUELING FANS THIS SEASON
The need for speed leads to dramatic endings and record ratings.
• 2014 Sprint Cup champion Kevin Harvick made history in the 2015
season with eight consecutive top-2 race finishes; that run sits
third all-time behind Richard Petty’s 11 straight top-2 finishes set
back in 1975.
• That run of top-2 finishes has Harvick atop the 2015 Sprint Cup
driver standings with 306 points, a full 26 points ahead of Joey
Logano in 2nd place and 40 points ahead of Martin Truex Jr in 3rd.
• Harvick’s #4 Chevrolet SS has completed 2,150 laps thus far in
the 2015 Sprint Cup, and Harvick has led the pack for 766 of
• According to Nielsen, ESPN’s live telecast of the Ford Ecoboost
400—the final race in the 2014 Sprint Cup—averaged 5.2 million
viewers, up from 5.1 million in 2013 and 4.7 million in 2012.
Join the noise and excitement of NASCAR with your message.
A VIEW FROM THE INFIELD
Source: Scarborough USA Plus Research, Au13-Se14, Total Survey Area, Adults 18+ Target: Sports watch cab TV
pst yr : Any NASCAR Population: 242,977,984, Qualitative Population: 21,448,504
71% are homeowners 54% have some
58% are married
18-24 25-34 35-44 45-54 55-64 65+
Age Base: Adults 18+
NASCAR attracts an established and committed audience.
30 for 30
WWE Friday Night
NBA Lottery Duck Dynasty
• Fox Sports1 raced on the scene with 834k total tweets for
the Sprint Cup, Camping World Truck, and Nationwide
series, as well as support programming.
• People who tweeted about NASCAR programming also
tweeted about other TV programs - 88% of those programs
air on Cable and included tent pole events like:
• MLB Baseball
• NASCAR Race Hub
• College Football
• Fox Sports Live
• College Basketball
• UFC Fight Night
• Savvy marketing plans leverage the engagement of the
social audience by extending their message into
1. Source: Millward Brown Digital + Twitter, December 2013
Source: SocialGuide Inc. Affinity Report: February 2014 - November 2014. Nascar Racing Pulled 4/24/15.
NETWORKS & PROGRAMS
SOCIAL TV ENGAGEMENT
People who tweeted about NASCAR also tweeted
NASCAR SET A TRACK RECORD ON
TWITTER LAST SEASON.
LEVERAGE THE “SOCIAL” BUZZ IN YOUR AD SCHEDULE
Programming with a strong social presence increases ad recall by up to 33%.1
YOUR NASCAR ON-AIR OPPORTUNITY
Friday, February 20th
Friday, November 20th
Target Demo: M35-64, M55+
A18-34 A18-49 A25-54 A35-64
National Ratings 3.0 0.6 1.2 1.7 2.4
In 2014 NASCAR introduced a new, highly anticipated championship format. This dramatic
“win and you’re in” format lasted until the last race of the season with a “winner take all” race
between the last four drivers in the chase. NASCAR kept the excitement going in 2015 by
releasing an overhauled schedule, something that has not been done in years.
Source: Nielsen National People Meter (NPower); CVG AA%; Live+SD; estimates are based on national
program averages from previous two seasons of specified series/event across all networks and are subject to
change; actual performance may vary by market, episode, etc.
• Sprint Cup Series: Sunday, March 29 – Sunday, November 1, Fox Sports 1, NBCSN
• Xfinity Series: Saturday, February 21 – Saturday, November 14, Fox Sports 1, NBCSN
• Camping World Truck Series: Friday, February 20 – Friday, November 20, Fox Sports 1
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