Naples 2.0: proposal for the Maestri di Strada association
Published on: Mar 3, 2016
Transcripts - Naples 2.0: proposal for the Maestri di Strada association
MAESTRI DI STRADAEuclid Network: Neapolis 2.0International Social Innovation CompetitionCreated in loving memory of Carla Melazzini and Diogo Vasconcelos.Their social engagement is an example for all.
WHAT:The European Social Innovation Competition for Naples is a chance to bring positive change to a city where state andmarket have failed to solve persisting social problems.WHO:Coproduce.it is an international collective of designers, innovators and creative thinkers practicing cocreation andcoproduction methods in response to social challenges across Europe. We are participating in the Social InnovationCompetition as it provides an opportunity to apply our experiences and work methodology to a worthwhile challenge.WHY:Coproduce.it chose to focus on the challenge of developing a new and sustainable business model for Maestri diStrada. Maestri di Strada is a non profit organisation that operates in the field of education and focuses on marginalisedpopulations of the youth in the community. Its aim is to reduce the school drop out rate in schools where it exceeds 30%.
Inspirations: Quotes from Carla Melazzini,“Insegnare al principe di Danimarca” [Sellerio, 2011]
BUILDINGLIFEANDWORK PLANS ”...qualunque sia il tipo e il livello di apprendimento, qualunque sia il tempo impiegato da ciascuno per conquistarlo, il ragazzo fa in modo di presentarlo anche come un dono ai propri educatori...Olimpia...ha recentemente dichiarato, insieme alla sorella, che prima o poi vogliono fare qualcosa per gli altri, per restituire quello che hanno ricevuto. Su questo desiderio prezioso... bisognerebbe investire di più per costruire progetti di vita e di lavoro.” “Whatever is the type and level of learning, whatever it takes for everyone to acquire it, students offer it as a gift for their educators...Olimpia...has recently declared, with her sister, that sooner or later they would like to make something for the others, to give back what they have received. We would invest more on thisprecious wish to build life and work plans.” [P 245]
FOSTERINGINDEPENDENCEANDRECIPROCITY “ il volontariato, anche le persone con le migliori intenzioni, se creano dipendenza non lavorano bene. Questa è una faccenda difficilissima da gestire perché l’indipendenza è legata a doppio filo con un’altra caratteristica a mio avviso irrinunciabile in una relazione: che è la reciprocità...La relazione buona è quella in cui tu espliciti che stai ricevendo molto, per esempio in termini di conoscienza, perché in una buona relazione si crea pensiero.” “if volunteers, although they’re people with good intentions, if they become a volunteer to resolve their own problems, it does not always work. This is a matter difficult to manage because dependency is linked to another characteristic that, according to me, cannot be abandoned: reciprocity...A good relationship is one which you show that you’re receiving a lot, for example knowledge is created because in a good relationship people generate thoughts.” [P 206]
MULTIPLYPLACES “La signora F., sorella di un boss defunto, si lamenta che da leiDEDICATED TO nessuno va a prendere il caffè. A Chance non solo prende il caffè,PROJECT ACTIVITIES ma da consigli alle altre madri su come tirare i figli fuori dai letti per farli andare a scuola...La camera di decompressione può ospitare contemporaneamente tante concomitanti e conflittuali infelicità. E’ l’unico spazio del quartiere dove è pensabile elaborare i lutti al di fuori degli schemi rituali...Uno spazio simile, in termini economici, non costa molto. Se ce ne fossero molti, in questi luoghi di guerra, sarebbe forse possibile iniziare ad allentare le maglie della paura e dell’odio.” “Mrs F., (sister of a dead Camorra boss), complains that no one visits her to get coffee. At Chance she gets the coffee and she advises other mothers the best way to wake up their children who must go to school...The decompression chamber equally welcomes many people with their different types of unhappiness. It’s the only place in the community where it’s possible to recover from a loss outside of the rituals of these neighborhoods’ societies . A similar space, in economic terms, is not expensive. If there were many, in these battle zones, it would be possible to begin to defeat fear and hate.” [P 245]
MOVE OUTOF THENEIGHBORHOOD “ ...ci siamo resi conto di quanto possa essere claustrofobico lo spazio della strada, palcoscenico di copioni di vita rigidamente predeterminati ed escludenti. Da tutto ciò ha preso le mosse una didattica itinerante, in un pendolare movimento dentro-fuori, nella quale la funzione rassicurante e protettiva è svolta principalmente dalle persone adulte, docenti ed educatori...” “we recognized how much the street space is claustrophobic, the street space becomes a stage with predetermined scripts and you become trapped in the storyline. From this rigid starting point, we have initiated nomadic teaching methods which allows the participants to be mobile within the city. This method has the students leaving the confines of their neighborhoods, with protection and support provided by adults, teachers and educators...” [P 144]
Strategic positioning:Towards more non financial assets and frontline activities
PROPOSAL:If selected we will organize a series of interactive workshops with MdS in the codesign and coproduction processes todiscover new solutions to financial challenges, increase participation and engagement and raise visibility to link success ofgroup with a success to the city and people of Naples.Our proposed transformation process is based on reciprocal trust, human relationships and respect of the local culturalfactors and dynamics. The coproduce.it collective is very aware of these varied factors and will leverage on it to deliver aflexible solution that responds to the complex needs of the final users.STRATEGY:We aim to use a coproduction approach so to decrease the expenses of the service front stage leveraging on the mutualhelping of involved actors, and to generate a new business model built around the emerging concepts of alternativecurrencies, resilient communities and collaborative consumption.
FRONT STAGE Taskrabbit Loops WizIQ MdS Time banks Restorative Circles We want to promote a coproduction Loosecubes approach that involves and Life program Make it Work empowers members from the local SuperCoolSchool communities, inviting them to play Transition Towns an active role in the transformation process while increasing their senseCLASSIC MUTUALVOLUNTEER HELPING of responsibility. Promoting the participation of other stakeholders helps to deliver more relevant, viable, and sustainable solutions. Lion DonorsChoose Our intention is to encourage MdS to shift from a solely traditional charity funded business model to a triple bottom line business model (that considers and quantifies BACK STAGE also the social costs/benefits) which rationalises the communityFront Stage: departments which come in direct contact with Classic volunteer: the volunteer is the acts as “service resources and generates profit tothe client, such as marketing and sales. provider” for the beneficiary. be re-invested in the association’sBack stage: responsibilities and other duties which deal Mutual helping: the actors are both “service providers” andwith administration rather than direct client contact. beneficiaries. activities.
NON FINANCIAL ASSETS The Saber project Time dollars WR bank Ripple SCESC Ithaca hours LETS MdS IRTASTOCK FLOW Enzi The central idea of our project is Kickstarter to generate a new business model Citizen effect built around the emerging concepts Micro credit Social impact bonds of alternative currencies, resilient Trustfund GreenNote communities and collaborative Cofundos consumption. Today education needs a new Fundcauses funding model that relies less on classic donations and more on peer funding, resource sharing, human FINANCIAL capital investment and social ASSETS finance instruments, with the aim ofFinancial assets: A non-physical asset, such as a stocks, Stock: measured at one specific time, represents a quantity involving all the social actors of thebonds, or bank deposits. existing at that point in time, accumulated in the past. community and developing “all” itsNon-financial asssets: Physical and tangible asset, such as Flow: measured per unit of time. Flow is roughly analogousreal estate or personal property. to rate or speed in this sense. human capital.
2011, COPRODUCE.ITChristian De Neef[Fast Track, Belgium]Dimitri Berti[strategic designer, Italy]Kristina Tool[ELLFO Design Group, USA & Italy]Marianna Recchia[design strategist, Germany & Italy]Vincenzo Di Maria[Common Ground, UK & Portugal]