Continuum, River House, East Wall Road, Dublin 3, Ireland. Phone +353 1 8558860
National Pen Achieving International Digit...
of 1

National Pen Achieving International Digital Success

Continuum National Pen Case Study. Achieving International Digital Marketing Success with an Increase in Website Traffic of over 50%.
Published on: Mar 3, 2016
Published in: Business      

Transcripts - National Pen Achieving International Digital Success

  • 1. Continuum, River House, East Wall Road, Dublin 3, Ireland. Phone +353 1 8558860 National Pen Achieving International Digital Success In September 2014 National Pen’s German website saw a 50% increase in organic website traffic, year on year. The UK business also benefited from an increase in website traffic of over 20% year on year. National Pen is a world class provider of customised brand enhancing merchandise to more than one million small and medium sized businesses across 22 countries, globally. Promotional items can be powerful marketing tools for many companies of different sizes. National Pen’s products are personalised with brand information and therefore can be used for brand awareness, improving customer loyalty and ultimately growing revenue. To further enhance and grow the European business National Pen realised the need for an online marketing strategy which focused specifically on international, multi-lingual optimisation activity. The approach taken by Continuum was phased and measured working closely with the National Pen team as their European digital partner. Continuum, in partnership with The Digital House, devised a comprehensive European paid and organic search strategy focusing initially on the UK, German and French online business. Full SEO implementation across their European sites is successfully driving rankings for National Pen and in turn increasing levels of qualified ecommerce traffic. National Pen benefit from a more robust and granular PPC account structure to maximise gains from the merchant centre feed in and to optimise monthly PPC activities. An international content marketing strategy was put in place to deliver consistent, ongoing valuable information to country specific target audiences. Content syndication and an aggressive link building focus by Continuum’s in-country specialists for Germany and France has also been a key element in the improvement of each of National Pen's localised websites. ‘Continuum have provided us with excellent SEO insights and guidance enabling National Pen to successfully climb the ladder of SEO success. As a team we have carefully worked through the levels of SEO site optimisation including content, link building and social to the point where we now have a steady rise in impressions and clicks, combined with increasingly strong levels of sales conversion.’ - Tony Bowers, International Ecommerce Manager at National Pen

Related Documents