Pricing policies and strategies examples
Published on: Mar 4, 2016
Transcripts - Pricing policies and strategies examples
Christian Laroche Mrs. Davis6th Period – Entrepreneurial Ventures
Flexible-Price Policyoffer the same product to customers at different negotiated prices. An example of FlexiblePrice Policy is cars, because you usually buy cars at negotiated contracts. For example if you buy ayellow or red Camero, you have to pay $500 more.
One Price Policy is one in which all customers are charged the sameprice for all the goods and services offered for sale. An example of One Price Policy isanything you buy at a store that is nonnegotiable or can only be bought at one price, like a 2 liter bottle of Sprite.
Prestige Pricing Is used to foster a higherimage. Cheap products arenot taken seriously by some buyers unless they arepriced at a particular level. For example, if you saw a shirt at Nordstrom and yousaw the same shirt at Mens Warehouse, you would most likely buy it from Nordstrom because you believe its better qualitybecause of the higher price;when in reality they are the same shirt.
Odd/Even Pricing Is when a business uses odd/even pricing technique tomake their customers think they are getting a bargain. Studies show that when the prices are different, like $197 triggers in our brain as cheaper. For example, Walmart might have the brand new plasma screen TV and you think it’s abargain because it is set at $797, but if it was set at $800 you might not even think of buying it.
Price lining, is a marketing process where products or services within a specific group are set at different price points. The higher the price, the higher the perceived quality to theconsumer, and it also helps tolead people to the price range they can afford.For instance, a store that sells jeans at $20, $40, and $60 which shows the customers which price range the belong to and may sway them into buying the more expensive pair.
Promotional Pricing Is a policy that involves reducing the price of a product or service to attract customers ; its usually atemporary sale that attracts a lot of customers. For example, McDonalds might come out with newpopcorn chicken bites and for the first 2 weeks there only$2 per box. After they attract all the customers and get people to try and like their new chicken, they raise the price up.
Multiple-Unit Pricingis used to set a single price for two or more of thesame product. It is used toconvince the customer that they are getting a benefit by purchasing more than one product at a good price.For example, one two liter of Pepsi might be $1.80,while you can purchase five two liter bottles for $5. It makes the customer want to buy 5 instead of only 1.
Bundle Pricing is a form of promotional price adjustment thatoffers discounted pricingwhen customers purchase several products at the same time. For example, businesses that sell computerhardware often use bundlepricing to sell software that may not have sold otherwise. The customer thinks their getting a package deal and will end up paying more money then they intended.