Nano Goals App
Published on: Mar 3, 2016
Transcripts - Nano Goals App
Little actions ... great results!
Nano Goals App Little actions ... great results! The original project: What is Nano Goals App?• What is: A mobile application• Category: Productivity.• Type: To Do List -tool that help the user to manage his daily tasks-.• Combined wiht the Getting Things Done (GTD) methodology: focus in goals.
Nano Goals App Little actions ... great results! Market prospection I: The App market• The stimated worid market size is of 1,2 billions of users (preview for Dec 2012).• Downloads will rise until 2016 at a rate of 90% per year.• Premium downloads represents the 10% ot the whole market.• Incomes are provide essentially by the sales inside the apps and by advertising.• 21% of Smartphones users have productivity apps.
Nano Goals App Little actions ... great results!The app market will multiply by 6 in the next 4 years! Miles de Descargas de Apps / Año Fuente Gartner 350.000 309.666 300.000 Miles de Descargas 250.000 205.376 200.000 150.000 131.695 100.000 81.422 45.617 50.000 24.936 0 2011 2012 2013 2014 2015 2016 Año
Nano Goals App Little actions ... great results! The Market Prospection II: The Apps type To Do List / Getting Things Done (GTD) Distribución del mercado• In September 2012: 13,5 Millions MLO 23 Apps < downloads. Wunder list 2% 100.000 Ast r id Social 4% 6% Product iv it y 22%• The market is integrated by 29 free Rem em ber t he m ilk apps. 22%• Is a very concentrated market: 6 apps have the 96% of the total market Gt ask s Any.DO 22% List a de Tareas 22%
Nano Goals App Little actions ... great results! Our value proposal: Nano Goals App• Nano Goals App replicated the winner apps -basically Any.Do y Astrid-.• Added new improvements: – Motivational perspective – Predetermined goals (plug & play) – Habit generator – Play concept
Nano Goals App Little actions ... great results! The Survey: What do you think about...?• Do you think that an app that • Would you use it? (y/n question): contribute to generate an specific The 70,5% of user answered that dey habit would be valuable? (from 1 to would use that app. 10): The media was 6,8, most of them considerated valuable that kind of app. • What habits/goals would you value the most? (open question): – Make diet • Would you pay for it a 1,75$ rate? – Healthy & Sport habits (y/n question): 23,5% answered they – Study would adquire it at a price of 1,75$ – Organisation – Home tasks – Save/finance
Nano Goals App Little actions ... great results! Conclusions of the Market prospection & Potential Costumers Survey• The App market is exploding, is were the big opportunities are, although...• There are a lot of competition in the generalist to do list / Getting Thing Done app market, but...• Could be a market segment not totally cover by the actual apps: the app for professionals -therere a lot of bibliography about business management that still havent got translate to the app market-.• Although potential particular costumers have shown interest in the product, they dont seems really impressed or anxious for get and use it.• People in their professional role are familiar with the use of technological support to support there tasks.
Nano Goals App Little actions ... great results! So... we change:• Nano Goals App will be a product developed for the professional improvement.• It will be methodologically based in “The seven habits of highly effective people” from Stephen Covey.• It help people to get little goals like a way to pursue more global objectives -inspired by the Kaizen philosophy-.• This goals will be predefinided and related with one of the seven habits. Althouhg users could design the ones they wanted.• It will have a mobile and a Web version so people could use it in the office.
Thank you !Carlos Medina – for Venture Lab