Presenter (The Blood Group)
A quick introduction to The Blood Group.
Published on: Mar 4, 2016
Transcripts - Presenter (The Blood Group)
The Human Connections Company
We are a brand engagement
agency that connects brands to
consumers through a
We’re all 100%, completely,
“Don’t sell me”.
People hate to be sold to. They
don’t want to hear how
wonderful you think your
product or service is.
Those same people love to buy
and interact with brands. They
want brands to romance them
and spark their imagination.
With technology comes an influx
of information thrown at
consumers. Out of necessity,
we’re all learning to be selective.
It doesn’t matter how many
marketing dollars you spend, if
your brand isn’t resonating with
your audience, it’s money wasted.
Brien Daniels [ Founder / Head of Strategy]
Brien has worked on brands across many categories at
multinational agencies, he has been exposed to marketing
communications in all shapes and form; local, regional. global,
small budget, big budget, traditional media, alternative media, and
new media. A true believer that great ideas stem from great
insights, this has been his focus and mastery since his early
transition to strategic planning from account servicing.
Joao Braga [ Creative Consultant — Advertising ]
A native of San Paulo, Brazil, Joao worked at agencies like TBWA,
JWT and Publicis Groupe as Executive Creative Director in Lisbon,
Portugal. A multi-awarded creative, he is both a strategic thinker
and creative genius and a believer that great advertising are built
on powerful insights. A writer by trade, Joao takes to the camera
on weekends with his family and dabbles in film production.
Zayed Siddique [ Creative Consultant — Activation ]
‘Ideas before all else’ is Zayed's motto; sometimes they are more
creative, sometimes they are more strategic. Unfortunately, there is
no cookie cutter approach to good advertising. Zayed has been
fortunate enough to have worked with talented peers who
consistently empowered this mantra over his career. As a result, he
can drop award wins like 2x Cannes Lion golds, Grand Clio, One
Show bronze and D&AD yellow pencil with so much pride.
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Paul Williams [ Creative Consultant — Design ]
Before relocating to Asia in 2008, Paul established himself as a
Graphic Designer in Melbourne, London and Dubai. His passion
for photography soon saw him become one of the most sought-
after Commercial Photographers in Dubai. as his unique
consideration for both disciplines earned him both agency and
client acclaim. Paul's ability to capture great images, with a unique
consideration for the marketing that they will complement, has
earned him the respect of all those he has worked with.
Lucas Burrows [Creative Consultant — Digital ]
Lucas is a vastly experienced creative who has worked with some
of the world largest blue chip clients. Hailing from Manchester, UK.
Lucas dreamt of becoming a footballer however this dream was
shattered when he realized he was too skinny. Taking to the
computer and trying to do interesting things with it, he found his
real love in life and has not looked back since. A lecturer, VJ,
experiential designer, game developer, 3D visual effect, motion
graphics designer and branding designer, Lucas has done it all
and has a bag full of awards to prove it.