Press Release- Plus size line launch
Published on: Mar 4, 2016
Transcripts - Press Release- Plus size line launch
Contact: Briana Cunningham
FOR IMMEDIATE RELEASE
September 28, 2015
VICTORIA’S SECRET LAUNCHES NEW LOVE YOUR CURVES LINE
NEW YORK- Victoria’s Secret is releasing their new line of extended sizes, Love Your
Curves, during an outdoor fashion show at Herald Square. The show, scheduled for 2 p.m. on
Saturday, Oct. 10, will feature classic Victoria’s Secret styles, designed for women with fuller
figures. The brand has always been built on the celebration of women and beauty and this is the
company’s way of assuring the public that they promote all shapes and sizes.
Recently, customers have expressed a growing interest in the expansion of sizes that the
brand offers. Even plus-size model, Denise Bidot, joined the conversation. “It would be such a
huge statement from Victoria's Secret. Especially for us curvy women,” she explained, “I think it
would be a way to embrace us and make us feel like they get it. They get that we're beautiful and
they are embracing all sorts of sizes and diversity.”
The fashion show will be free and open to the public. It will feature the newest Victoria’s
Secret models, led by Bidot, the face of the line. They will be wearing samples of lingerie and
sleepwear from the new line. Immediately after, fans are invited back to the Herald Square store
New Line- page 2
to browse and purchase items from Love Your Curves. This is an exclusive opportunity before
the official nationwide release on Monday, Oct. 12. The first 50 customers will also get the
chance to pose for a photo with Bidot.
This is only the beginning of Victoria’s Secret’s plan to diversify and expand the brand.
This new line is a trial to see how the public responds. If it is successful, the new sizes will be
integrated into all Victoria Secret products and the first plus-size model will officially receive her
About Victoria’s Secret:
Victoria’s Secret was founded in 1977 by Roy Raymond in Palo Alto, Calif. and was later acquired by
Limited Brands, which is now L Brands. With 1,146 stores across the U.S. and Canada, and its recent
international expansion, it is the leading specialty retailer of women's intimate apparel and other apparel
with fashion-inspired collections, prestige fragrances and cosmetics, celebrated supermodels and a world-
famous runway show.