Poll Finds that Americans Plan to Drive Less - FINAL
Published on: Mar 4, 2016
Transcripts - Poll Finds that Americans Plan to Drive Less - FINAL
FOR IMMEDIATE RELEASE
Thursday, May 6, 2010
National Poll: One in Five Americans
to Drive Less in Wake of BP Oil Spill
One in Eight Will Stop Buying BP Gas Altogether
KNOXVILLE, TN -- A national survey released today found that more than one in
five Americans plan to drive less in the wake of the recent oil spill in the Gulf of
Mexico. In addition, one in eight Americans plan to stop buying British Petroleum
(BP) gas altogether.
The survey, which polled 1,312 consumers across the country, found 20.1 percent of
Americans said they will reduce their gas consumption in response to the oil spill,
while 13.2 percent said they would stop buying BP gas.
“For years our research has shown America is a see-it-to-believe-it nation. Before we
make changes, we need to see things with our own eyes or have a personal connection
to something. If Americans start seeing a lot of oil-covered pelicans or dying
dolphins, these numbers will likely go even higher,” said Suzanne Shelton, president
of Shelton Group, which conducted the study.
“One of our recent studies showed driving is one of the hardest things for Americans
to give up for the environment. Our lives are built around our cars,” Shelton added.
“It may take a major disaster for us to change our driving habits, and, unfortunately,
this may be that major disaster.”
Among the survey’s other findings:
• The combined impact of the oil spill and the recent mine disaster in West
Virginia has caused more than two in every five Americans, or 41.7 percent, to
think about the “human and environmental costs” associated with their own
• About three in 10 Americans -- 28 percent -- said the spill has made them
dislike BP, but their “opinion might improve if they can do more to clean up
the mess and make amends.” One in five – 20.5 percent – said they now doubt
BP's "Beyond Petroleum" slogan and believe it is not really a green company.
The good news for BP: 37.5 percent said it had not affected their opinion of
the company in any way. And 17.4 percent said it makes them “respect the
company for taking responsibility for the accident and clean-up.”
• More than a third of Americans, or 35.5 percent, said the spill “was a terrible
accident, but our country's need for domestic oil makes the possibility of such
accidents an acceptable risk.” Twenty-one percent said, “It was a terrible
accident waiting to happen, and offshore drilling in the Gulf should be halted.”
“The jury is still out for BP in terms of its ability to move forward and start rebuilding
its reputation as an environmentally responsible company,” Shelton said. “There is
immense risk that consumers’ anger toward BP will grow as the damage to the ocean
and coastline grows.”
The study, conducted Monday and Tuesday, has a margin of error of 3.08 percent.
About Shelton Group
Shelton Group, founded in 1991 by Suzanne Shelton, is an advertising agency located
in Knoxville, Tennessee, focused exclusively on motivating mainstream consumers to
make sustainable choices. The agency conducts four proprietary consumer opinion
studies annually – Eco Pulse, Energy Pulse®, Utility Pulse and Green Living Pulse.
Learn more at www.sheltongroupinc.com
Mark Pankowski at 301-260-9250 or email@example.com
Mittie Rooney at 301-229-1618 or firstname.lastname@example.org