Press Release Horizon 2012
Press Release of the Horizon 2012 strategic plan on february 6th 2008
Published on: Mar 4, 2016
Transcripts - Press Release Horizon 2012
Paris, February 6, 2008
BOURBON enlarges its strategic vision
and presents its BOURBON Horizon 2012 plan
In February 2006, BOURBON announced the Horizon 2010 plan, a strategy based on an original
vision of the market and substantial investments in a modern fleet. In February 2008, BOURBON
is announcing its Horizon 2012 strategic plan, which continues and prolongs its outlook.
Chairman and Chief Executive Officer Jacques de Chateauvieux explains: "This new strategic plan is
an extension of our 2010 horizon to 2012. It again illustrates the ongoing improving approach
adopted by BOURBON which, based on continued analysis of changing demand, positions itself
as a leader in trends. By anticipating services and resources today, by expanding our offer, we
will confirm our position in 2012 and beyond as a leader in modern offshore oil and gas marine
services. Added to that, the continuity of our investments will also keep us on the leading edge of
innovation so that we can continue to offer to the most demanding oil and gas clients more
productivity and greater efficiency."
Ongoing analysis to anticipate changes and adapt
The last Horizon 2010 strategic plan was developed at the end of 2005, in a context of strong
demand from oil operators, who expressed their intention to make massive investments in
offshore to extend their reserves and develop their production.
BOURBON was then positioned in three marine sectors via the Offshore Division, the Towage
and Salvage Division, and the Bulk Division.
Two years later, two new factors, external and internal, have led BOURBON to update its
In the offshore oil and gas market, BOURBON notes that oil and gas investments are expected to
be higher than initial estimates and that growth has been slowed by bottlenecks at equipment
suppliers. As a result, the investments made in oil fields are expected to be spread out over time
and generate a positive extension of the production cycle.
Within the group, the sale of the port towage business to the Spanish company Grupo Boluda
Corporación Marítima, which was closed on December 21, 2007, gives BOURBON new
maneuvering room in the two remaining Divisions: Offshore (which now includes the salvage
business of Les Abeilles International), and Bulk transport.
Facing these major changes, BOURBON has decided to update its strategic plan and enlarge it
Always ambitious objectives
The new Horizon 2012 plan, covering the 5 years from 2008 to 2012, is characterized by:
expected average annual revenue growth of 17%, including 21% for the Offshore Division,
a large increase in the number of vessels,
a ratio of EBITDA (Gross Operating Income) to average capital employed of 18%
investment, in addition to the installments paid in 2007, of 2 billion euros, 85% of which will
be devoted to the Offshore Division and largely financed by cash flow.
Efforts focused on the Offshore Division
Within the Offshore Division, the Horizon 2012 plan is characterized by:
an expansion of the offer, by integrating and developing a new “Subsea Services” Activity,
which results in a new organization for the Division:
expected average annual revenue growth of 21% a year for the Offshore Division,
including 17% for the Marine Services Activity and 38% for the Subsea Services Activity,
investment of 1.7 billion euros, in addition to the installments paid in 2007, essentially for
the expansion of the fleet of Offshore vessels and ROVs. To this end, 10 GPA 696 type
IMR vessels were ordered at the beginning of 2008 at a cost of 450 million euros.
As of February 6, 2008
No. of units No. of units on
Marine Services 219 169
Offshore Support Vessels (OSV) 70 100
Crewboats 144 69
Salvage tugs 5 -
IMR vessels (Inspection, Maintenance and Repair) 11 19
ROVs (Remotely Operated Vehicles) 7 4
Total Offshore fleet (exc ROV’s) 230 188
In the Bulk Division, in a favorable environment, BOURBON’s goal within the next 5 years is to
strengthen its position as a shipowner and expand its line of bulk carriers to better meet the
needs of its industrial clients.
The Horizon 2012 plan for the Bulk Division is characterized by:
expected revenue growth of 7% a year,
investment of 300 million euros for 16 new bulk carriers (4 Panamax, 11 Supramax and
1 Cement carrier).
With its owned fleet, which will represent about 30% of the bulk carriers needed by Setaf Saget
for its business, BOURBON also intends to maintain a satisfactory level of profitability in a context
of fluctuating market rates.
4 key factors in continued success
The zero accident-zero incident objective means the group structures its organization and
management on a safety basis, both in operating procedures and in personal attitudes. In
addition, the integration of the Subsea Services business means that BOURBON is
strengthening its high standards as the result of new safety challenges related to delicate
deepwater subsea operations.
In addition to the new generation vessels of the Marine Services fleet, like the Bourbon
Liberty series, BOURBON's innovations will be carried by the new series of 10 dedicated
IMR vessels, of GPA 696 design, and by the integration and order for the latest generation
Nearly 5.000 new employees will join BOURBON by 2012, more than doubling its current
workforce. The measures already taken to achieve previous recruitment and training
objectives will be expanded to meet the challenges in the offshore sector: to recruit the best
candidates and train all employees to guarantee the BOURBON Standard of Expertise in
cooperation with the Norwegian DNV (Det Norske Veritas) classification company.
The policy of building in series is logically being applied to the Subsea Services Activity,
where an order for 10 next-generation IMR vessels has been placed with competitive
shipyards in order to optimize construction and maintenance costs.
By 2012, BOURBON intends to become the leader in modern offshore oil and gas marine
services, by offering to the most demanding oil and gas clients worldwide a full line of new
generation, innovative, high performance vessels and an expanded offer of subsea
BOURBON continues to protect the French coastline with its vessels chartered by the French
Navy, and is developing its bulk transport business for industrial groups within long-term contract
With 4,300 professionals and a fleet of 236 owned vessels, BOURBON is currently present in more than 25
BOURBON offers a broad range of offshore oil and gas marine services. With the Horizon 2012 plan and with the
launch of its "Subsea Services", BOURBON intends to become the leader in modern offshore oil and gas marine
services by offering the most demanding clients worldwide, a full line of innovative, high performance and new-
generation vessels and an expanded offer of subsea services.
BOURBON also specializes in bulk transport and protects the French coastline for the French Navy.
Classifed by NYSE Euronext in the "Oil Services" sector, BOURBON is listed for trading on Euronext Paris,
Compartment A, and is included in the Deferred Settlement Service (SRD) and in the SBF 120 and Dow Jones Stoxx
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