Popular ways to promote your online business through social media platforms -BlogWorkz
Today, social media sites have become popular among internet users. It is for this reason that they have also become very attractive platforms for internet marketers
Published on: Mar 4, 2016
Transcripts - Popular ways to promote your online business through social media platforms -BlogWorkz
Popular Ways to Promote Your Online Business through Social Media PlatformsWhen it comes to making an online business successful, there are a number of internetmarketing strategies to choose from. Among the most popularly used ones are articlemarketing, pay-per-click advertising, forum marketing, and email marketing. To achievesuccess through these internet marketing platforms, an online business owner needs todiligently track click-through and conversion rates. The more people are converted into actualpaying customers, the more successful these platforms are considered to be.Today, social media sites have become popular among internet users. It is for this reason thatthey have also become very attractive platforms for internet marketers. Through such sites,online business owners can easily reach out to a wide variety of active internet users andattract them through more engaging means. Among the most popularly used social mediaplatforms are video sharing and social networking websites.1) Video SharingVideo sharing websites like YouTube have become known as the launching pad for aspiringartists, directors, singers, comedians, and other performers. However, online businesses havemuch to gain from such sites too. In fact, many business owners have achieved success solelybecause they made it a point to produce entertaining yet professional videos and postedthem on video sharing sites for internet users to view. Product demonstrations that highlightbenefits to customers have become quite popular as well.Good videos become popular on video sharing sites not only because there are already anumber of users looking out for new videos but also because these sites have made it easier forvideos to be spread virally. They can be easily be tagged as favorites so that more users will beprompted to view them. Videos are also easily shared through social bookmarking and socialnetworking sites as well as through email. Furthermore, should a video be relevant to otherpeoples businesses, they can easily be published in other websites and blogs. Because onlinebusiness owners have higher potential to attract people online as well as allow its offerings tospread virally, video marketing has proven to be a crucial element in any internet marketingcampaign.If videos are attractive or interesting enough, people can leave comments that online businessowners can read through to gain consumer insights on their offerings.2) Social NetworkingOnline business owners can use social networking sites as an alternative to email marketingcampaigns. It is through these sites that internet marketers can regularly share relevant contentthat can engage users enough to prompt them to follow the brand or make it a part of theirnetwork.Logging in to social networking sites everyday has practically become a way of life for manyinternet users. Using these sites to promote an online business, however, is not as simple asbuilding a network of random people and advertising products and services to them. Onlinebusiness owners should treat such sites as a means to build relationships with users rather than asjust another advertising medium. Similar to video sharing websites, social networking sites canprove to be one of the most invaluable sources of customer feedback for any business.
Through such sites, internet marketers can encourage comments from users and conversedirectly with people within their network. They can then gain powerful consumer insights as wellas manage the reputation of their online businesses. What is even more attractive to internetmarketers is that being active in social networking sites gives their brand a higher potential tospread virally among people who share the same interest. This, consequently, allows them tospend less on brand building and customer acquisition.With todays popularity of social media, internet marketers can now direct more of their focusand energy on branding and building a solid reputation for their online businesses. For thisreason, click-through and conversion rates are considered only as secondary means to tracksuccess. More important are the number of conversations incited around the brand and thebusiness offerings as well as the number of followers gathered through these platforms. Theidea is to get more and more people to talk about an online business and keep the brand atthe top of their minds so that internet users will be more likely to patronize it or to share it withother people. About BlogWorkzWordPress Customisation & web promotion specialist, helping coaches and solopreneursincrease their online visibility,Virtual Assistant support for: WordPress Website/Design,Blog Marketing, and WordPress SupportKeyword and Competition Research, on-page SEO strategiesSocial Media Marketing Services www.blogworkz.co.uk