Nathan - The big mobile update on April 21st
Nathan talked about the big Google update taking place laster on this month, and give an insight as to why businesses of all sizes should be making sure they're ready.
Published on: Mar 3, 2016
Transcripts - Nathan - The big mobile update on April 21st
SEO & Online Marketing Manager at
Being Responsive To
“61% of users are unlikely to return to a mobile
site that they had trouble accessing from their
These users, gone
According to a Google study
“Starting April 21, we
will be expanding our
use of mobile-
friendliness as a ranking
This change will affect
mobile searches in all
and will have a
signiﬁcant impact in our
Google Webmaster Central
Blog, February 2015
Or Just Google it!
Just having a mobile site isn’t
Buttons Too Close Together
Tap Targets Too Small
Fonts too small
Mobile users can’t convert on my site –
should I bother creating a mobile
Yes! Users might not convert via mobile, but they’ll
probably land via mobile.
You want them to come back!
What does Google prefer, a responsive site, or a
separate mobile site? Also, what’s the difference?
Responsive website = single website that changes
layout based on the screen size.
Mobile website = Separate website for mobile users
on a separate subdomain.
Amount Google Prefers a Responsive Website
Amount Google Prefers a Separate Mobile Website
As long as it’s a good UI,
Google doesn’t care.
Or on your Google Webmaster Tools Account
What Should I Do?
Sell Clients Mobile Websites!
Check your Analytics
Audience à Overview à Mobile
Lower lifetime cost over a separate mobile site.
Thanks for listening.
Hit me with some questions.