Online course
Political Analytics
Taught by Ken Strasma
Aim of Course:
Controlled and natural experiments
Targeting for broadcast television
Targeting for online advertising
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Political analytics by Ken Strasma

Published on: Mar 4, 2016
Published in: Education      

Transcripts - Political analytics by Ken Strasma

  • 1. Online course Political Analytics Taught by Ken Strasma ( Aim of Course: This course, Political Analytics, will teach you how to apply predictive modeling methods to target voters in political campaigns. You will learn which aspects of campaigns are especially important for modeling purposes, and the difference between traditional targeting methods and more recent micro-targeting techniques. The course covers what to measure and how to design surveys to measure it. The role of experiments is discussed, and you will learn how television advertising, online advertising, and social media fit in. Who Should Take This Course: Data analysts who are familiar with predictive modeling and want to learn how to apply it in the political world. Political consultants and staff who have had some exposure to predictive modeling, and want to dive deeper and learn how it is applied in a political campaign. Course Program: Course outline: The course is structured as follows WEEK 1: Background and basic campaign concepts  Why campaigns need to target  Phases of a campaign  Finding the right targets for the right phase  Calculating the effectiveness of a voter contact WEEK 2: Traditional targeting vs. individual level modeling and beginning the modeling process  Traditional targeting  Microtargeting - shifting the focus to the individual  Deciding what to predict  Survey instrument design  The modeling process WEEK 3: The modeling process in detail  Common pitfalls  Missing values  Building new indicators  Evaluating models  Combining models WEEK 4: Advanced modeling concepts and the future of political targeting  Ask, observe and test
  • 2.    Controlled and natural experiments Targeting for broadcast television Targeting for online advertising Software: To do the exercises in the course you will need access to and some familarity with data mining software. The instructor and TA's are familiar with R, and the TA's are familiar with XLMiner, which is an Excel add-in for data mining. R is free, and XLMiner will be made available at no charge to course participants Instructor: Mr. Ken Strasma, the instructor, is co-founder and CEO of HaystaqDNA, a firm that provides predictive analytics and strategic consulting services for corporations, nonprofits and membership organizations. Strasma served as targeting director for John Kerry's 2004 presidential campaign, and for President Obama's 2008 campaign. Through his firm Strategic Telemetry, Strasma produced the predictive analytics models used by the campaigns, and helped popularize the use of that technology. Since 2008, Strasma has consulted on hundreds of political and corporate projects in the United States and internationally. HastaqDNA clients include multiple Fortune 500 companies with a combined market capitalization of more than $600 billion. Haystaq commercial clients span the worlds of entertainment, sports, consumer goods and healthcare. Haystaq has provided predictive analytics in international political campaigns in four continents. Ken is the author of numerous articles and studies regarding targeting, marketing, demographics and social media analysis. This course takes place over the internet at the Institute for 4 weeks. During each course week, you participate at times of your own choosing - there are no set times when you must be online. The course typically requires 15 hours per week. Course participants will be given access to a private discussion board so that they will be able to ask questions and exchange comments with instructor, Mr. Ken Strasma. The class discussions led by the instructor, you can post questions, seek clarification, and interact with your fellow students and the instructor. We, the Center for eLearning and Training (C-eLT), Pune, partner with and offer these courses to Indian participants at special prices payable in INR. For India Registration and pricing, please visit us at Email: Call: +91 020 6680 0322 Websites:

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