King edward school promotional video
Published on: Mar 3, 2016
Transcripts - King edward school promotional video
King Edward school promotionalvideo.The promotionalvideo for kingEdwards schooluses a lot ofdifferenttechniques tomake the schoollook appealingfrom start tofinish.
The video uses various different shot types andcamera movements such as long shots of thebuilding to show that the school is bigtraditional this makes the school lookprofessional and parents want their children togo to a high academic school.They also use a lot of fades, fades area good technique because itsreinforcing a calm atmosphere. It alsohelps bring in a sense of saftey.
They use the L cut very effectively byshowing us a clip of the chief masterbeing interviewed then fading intoanother clip, but at the same timehe is still talking. This is effectivebecause instead of just listening tohim speak then cutting into the nextscene we can do both at the sametime this will allow us to see moreand get more out of the video.This is a mediumclose up shot sowe are focusedon him.They use the headings and titles very effectivelybecause instead of just him telling us who he iswe can see straight away who he is allowing himto get strait to the interview.
They also use close ups to show the expression on the peoples faces. This is a goodtechnique because it allows the parents and audience to see what reflection theschool really has. It also shows that the students are engaged with the learning.They also use a tracking back shot as you cansee the camera is following two students downthe corridor. This helps to show that thestudents are well behaved in the corridors andaround the school. This gives of composedatmosphere of the school.