Native Video Deck
Published on: Mar 3, 2016
Transcripts - Native Video Deck
Video + Native Advantage
• LYFE Mobile is known for providing
premium video ads on premium
content for a great branding
• Imagine delivering that overall
message AND a highly personalized
ad that speaks directly to individual
consumers location, income, local
weather, and gender - all gathered
through bid stream and 3rd party data
PREMIUM VIDEO + NATIVE ADS
BRAND & PERSONALIZATION
THE MOBILE CONTENT EXPERIENCE
Logo Text Image
DELIVERY DYNAMIC CREATIVE ASSETS &
MULTIVARIATE TEST ASSET PERFORMANCE IN NATIVE
Use bid stream data combined with third party data feeds to dynamically
change specific elements of the creative. I.e.
• Movie Themes
• Gas Prices
• Local Sports Team
For example, show different native images and text to a user based on
income and weather conditions to enable them to more closely identify
with the brand (see next slide)
Dynamic Creative Based on Income & Weather: Targeting a Toyota Corolla ad to a Mom
in North Dakota vs a Low Income Mom in Miami (AND multivariate test different elements
within this framework to determine which work best).
North Dakota Mom
MOBILE VIDEO BENEFITS
Lyfe Mobile’s programmatic platform offers 15 second Interstitial and 30 second Instream tablet and
smartphone video inventory. This inventory can be segmented to reach brand specific or general
audiences all around the world. Our targeting capabilities are 100% transparent and can target mobile
users based on Operating Systems, Carriers, Devices, Country, State, City, and Zip Code. In addition,
as an added value layer, Lyfe Mobile captures keywords passing through our exchange bit stream that
help build user lifestyle profiles, which help match specific brands to their targeted audiences. The end
result creates higher user engagement with our ad units that yield better Click Through and Video
Completion Rates, to maximize brand ROI.
Previous direct successes include mobile video campaigns for ING Voya, State Farm, NBC,
Toys”R”Us, ABC, Tide and Swiffer (P&G), and Enfagrow (Mead Johnson).
• :15 and :30 Second tablet and smartphone video campaigns.
• 96% of all video campaigns are Lyfe Mobile 1st party hosted, with 3rd party tracking pixels.
• 4% of all video campaigns are 3rd party hosted (VAST 2.0).
• Achieved Campaign VCR is 80% and up.
• Achieved Campaign CTR is 3% and up.
• Average Delivered Impressions per campaign is 2.6 million
• Average flight time per campaign is 45 days.