Press Release- Ecommerce Brand Launch
press release sample for an online shopping website.
Published on: Mar 4, 2016
Transcripts - Press Release- Ecommerce Brand Launch
Royzez.com brings a ‘Befikar’ shopping experience at your doorstep
~Introduces USPs like Personal Manager, Same Day Dispatch & Quality Check~
~Offers a wide array of women and men accessories, gadgets, home décor, and kitchen products~
New Delhi, August 25 2015: Paving a way for the most amazing online shopping experience in India,
Royzez.com,aone-stoponline shoppingportal announced its official launch in a gala event held in the
capital city at The Lalit. Led by young talents, the online venture offers a simple, personalized and
trustworthyonline shoppingexperience.The launcheventsaw aperfectcombination of exclusivity and
innovation where Royzez.com won hearts with its fresh business approach, amazing products and
excellentservices. The online portal waslaunchedinthe glamorouspresence of Bollywood actress and
glamour queen Ileana D’cruz.
The new shopping site is easy to use and allows customers to have all their fashion, lifestyle and
personal needsdeliveredrighttotheirdoor.Freshideasandmultiple USPslikePersonalManager,Same
Day Dispatch and Quality Check make ‘www.royzez.com’ truly a shopper’ paradise, ensuring the best
customer support services and premium brands at finest rates. A self-funded venture by Kaka Group,
Royzez.comisthe brainchildof Mr.NitishRoy,a dynamicentrepreneur who led the Group to foray into
multiple businessesandestablishedabusinessempire asone of the world’slargestexportersof carpets.
Headquartered in Gurgaon, the online portal is offering a wide range of women’s category, men’s
category,gadgets,home décor,andkitchenproducts.Mr. YadavendraRoy,the Chairman of Kaka Group
who has been a great inspiration for Mr. Nitish launched the brand’s in-house magazine, Valoroy. The
magazine coversthe insightsof Royzez.comanduncoversthe changeshappeninginthe fashion,lifestyle
and e-commerce worlds.
Mr. Nitish Roy, Chief Visionary Officer, Royzez.com seemed overwhelmed while speaking about the
launch. He said,“I am delighted to be here today to officially launch my dreamventure,Royzez.com. The
idea of starting Royzez.com comes from the commitment of targeting, the right customers at the right
time to give an edge to my entrepreneurial journey. At Royzez, we make online shopping a consumer-
friendly processwith ourmultiple USPslike personalmanager,sameday dispatch,and quality check. We
are representing a complete range of exciting brands including Targus, Baggit, Wildcraft, Samsung to
namea few.Asa testimony to a rich customerexperience, we are offering our own range of innovative,
trendy and cost-friendly products to our consumers.”
“Royzez.com aims to be the first self-funded company to achieve breakeven and be recognized as the
bestcustomerservice providerin Indian e-commercedomain.Weare not here to makebig claims but we
assure that our consumers will get a superior buying experience, timely delivery and quick resolution.
Trust is ourdriving forceand we wantto enhanceecommercemarketby keeping our focus on consumer
satisfaction, finest products and trustworthy services”, he added.
Speaking about the launch and sharing his insights on Royzez.com. Rahul Sethi, COO & Head-
Marketing, Royzez.com said, “An exciting journey begins, as Royzez.com is launching today. The effort
that we have put in last couple of months has resulted into an amazing online venture. Our foremost
objective is to make online shopping a pleasurable experience for customers and we are going to make
this possible with our multiple USPs, like Personal Manager, Same Day Dispatch, and Quality Check. To
reach out our consumers in a more strategic manner, we will introduce a mobile app for both Android
and iOS platforms before we start our ad and marketing campaign.”
While talking about her association with the brand, Bollywood actress, Ileana D’Cruz said, “I am very
glad to be presenthere and witness the launch of this amazing venture. The brand is young and vibrant
and I can actually relate myself to the brand. I am a shopaholic and keep juggling the different
ecommerce site whenever I get free time. I am happy that now I have one more online shopping portal
Royzez.com to find the products that fit my needs and lifestyle.”
A PAN India service provider, Royzez.com has introduced a first-of-its-kind concept in e-commerce
domain that would enhance the shopping experience for users. The customers will be directed to a
specific Personal Manager who will be available to assist them at any point of transaction and even
thereafter.Ensuringthe ‘Same DayDispatch’fortoday’son-the-goconsumers, the e-tailer has roped in
Fedex, Delhivery, Bluedart and Dotzot services to reach all major cities with almost 15000+ pin codes,
covering more than 80% of the country.
Royzez.com has a wide portfolio of fashion, electronic and lifestyle brands including Targus, Baggit,
Wildcraft,Samsung,Karbonn,Panasonic,Whirlpool, Lenovo, HP, VIP, Skybags, Alpha, Footloose, Levis,
UCB, Spykar, Numero Uno, Puma, Nike and Zodiac to name a few. The ecommerce site also offers its
own range of innovative, trendy and cost-friendly products that includes Trendybandey in men’s
clothingandMtoes men’sfootwearcategorywhile Hillytoe andTeensnqueens in women footwear and
women clothing category.
Royzez.comisone-stoponline shoppingdestination offering a wide range of women’s category, men’s
category, gadgets, home décor, and kitchen products. Inspired by fresh business approach and
innovative services, Royzez.com delivers amazing products and simplistic shopping experience. With
multiple USPs such as personal manager, same day dispatch, quality check, the company offers most
convenient shopping experiences to its valued customers.
Royzez.com is a self-funded venture by KAKA Group, one of the world's largest exporters of carpets.
Withplansto diversifyin7+newcategoriestodeliverunique offerings, Royzez.com aims to be the first
self-fundedcompanytoachieve breakeven.Today, the e-tailer has a wide reach in all major cities with
almost 15000+ pin codes, covering more than 80% of the country.
Please visit http://www.royzez.com to know more.