Media Contacts:
Ashley Warren
(919) 233-6600
Mims Distributing Company, established in 1964 in Raleigh, North Carolina, is a family-owned beer and
wine distributor ser...
of 2

Press 080 - Mims Annouces Anchor Brewing Christmas Ale 2015 - final

Published on: Mar 4, 2016

Transcripts - Press 080 - Mims Annouces Anchor Brewing Christmas Ale 2015 - final

  • 1. Media Contacts: Ashley Warren MMI (919) 233-6600 Mims Distributing Company Announces Anchor Brewing 2015 Anchor Christmas Ale Forty-First Rendition Of Popular Seasonal Brew Sure To Delight North Carolina Craft Beer Enthusiasts RALEIGH, N.C., Dec. 1, 2015 – Mims Distributing Company, a wholesale beverage distributor in North Carolina, has announced the release of Anchor Brewing’s 2015 Anchor Christmas Ale. This year marks the 41st rendition of the California-based brewery’s popular annual holiday ale, available for a limited time to craft beer enthusiasts in North Carolina. Though the Anchor Christmas Ale’s recipe varies every year, Anchor Brewing keeps the same purpose in mind each time: to harness the joy and celebration of the newness of life. A dark, spiced ale with a deep, rich color, the 2015 Anchor Christmas Ale is brewed using malted barley, fresh whole hops, and a top- fermenting yeast, making it the ideal beer to pair with holiday meals. A Christmas tree aroma and smooth, chocolate-like texture accompany the fruity and roasted malt notes. Additionally, Anchor Brewing creates a new label each year featuring a different tree. This year’s label take’s a West Coast approach with the illustration of a Deodar Cedar, or California Christmas Tree, which represents the spirit of the season and has been a San Francisco favorite for more than 150 years. The search for the perfect tree for the 2015 Anchor Christmas Ale label began and ended in the brewery’s parking lot – two enchanting Deodars were in sight just half a block from the front door. Bay Area artist James Stitt, who has been providing Christmas Ale illustrations since 1975, created the delightful scene. Christmas Ale fans can purchase the 2015 brew in six-packs and gold-foiled magnum bottles. To find out more about the 2015 Anchor Christmas Ale, visit QUOTES: “North Carolinians love their beer, and we’re excited for Mims to share our brews with hop heads in the Triangle,” said Robert Yackley, region vice president of sales - East for Anchor Brewing. “We share the same passion for quality beer and we can’t wait to showcase our 2015 Christmas Ale.” “The Christmas Ale is always a favorite here in the Triangle and we are so excited about this year’s recipe,” said Chip Mims, CEO of Mims Distributing Company. “Beer lovers won’t be disappointed with this year’s brew, which features a full flavor, velvety texture, and subtle spiced aroma.” NEW MEDIA CONTENT: Mims Distributing Facebook page: Mims Distributing Twitter account: Mims Distributing Instagram account: ABOUT MIMS DISTRIBUTING:
  • 2. Mims Distributing Company, established in 1964 in Raleigh, North Carolina, is a family-owned beer and wine distributor servicing the entire state of North Carolina. The company offers MillerCoors brands; a wide selection of popular craft beers, including Ballast Point, Coronado, DuClaw, Foothills and Sierra Nevada; and an expanding world-class wine portfolio, including Palazzo, Keever Vineyards, Hourglass, and Arkenstone. These beverage experts also produce “Tales from the Cask,” an award-winning craft beer podcast. In addition to industry excellence, Mims Distributing is committed to supporting the local community, donating more than $60,000 in financial and in-kind donations to area nonprofits annually. For its dedication to beer, sustainability and its local community, Beverage World magazine recognized Mims Distributing as the 2015 Beer Wholesaler Of The Year. “Tales From The Cask” was also named one of the top beer podcasts in the U.S. by the North American Guild of Beer Writers in both 2014 and 2015. A family-friendly company, Mims Distributing was the recipient of the 2013 and 2014 Carolina Parent Family-Friendly 50 award. As always, Mims Distributing advocates for drinking in moderation. For more information, visit (end)

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