Press 080 - Mims Annouces Anchor Brewing Christmas Ale 2015 - final
Published on: Mar 4, 2016
Transcripts - Press 080 - Mims Annouces Anchor Brewing Christmas Ale 2015 - final
Mims Distributing Company Announces Anchor Brewing
2015 Anchor Christmas Ale
Forty-First Rendition Of Popular Seasonal Brew
Sure To Delight North Carolina Craft Beer Enthusiasts
RALEIGH, N.C., Dec. 1, 2015 – Mims Distributing Company, a wholesale beverage distributor in North
Carolina, has announced the release of Anchor Brewing’s 2015 Anchor Christmas Ale. This year marks
the 41st rendition of the California-based brewery’s popular annual holiday ale, available for a limited time
to craft beer enthusiasts in North Carolina.
Though the Anchor Christmas Ale’s recipe varies every year, Anchor Brewing keeps the same purpose in
mind each time: to harness the joy and celebration of the newness of life. A dark, spiced ale with a deep,
rich color, the 2015 Anchor Christmas Ale is brewed using malted barley, fresh whole hops, and a top-
fermenting yeast, making it the ideal beer to pair with holiday meals. A Christmas tree aroma and smooth,
chocolate-like texture accompany the fruity and roasted malt notes.
Additionally, Anchor Brewing creates a new label each year featuring a different tree. This year’s label
take’s a West Coast approach with the illustration of a Deodar Cedar, or California Christmas Tree, which
represents the spirit of the season and has been a San Francisco favorite for more than 150 years. The
search for the perfect tree for the 2015 Anchor Christmas Ale label began and ended in the brewery’s
parking lot – two enchanting Deodars were in sight just half a block from the front door. Bay Area artist
James Stitt, who has been providing Christmas Ale illustrations since 1975, created the delightful scene.
Christmas Ale fans can purchase the 2015 brew in six-packs and gold-foiled magnum bottles. To find out
more about the 2015 Anchor Christmas Ale, visit http://www.anchorbrewing.com/beer/christmas_ale.
“North Carolinians love their beer, and we’re excited for Mims to share our brews with hop heads in the
Triangle,” said Robert Yackley, region vice president of sales - East for Anchor Brewing. “We share the
same passion for quality beer and we can’t wait to showcase our 2015 Christmas Ale.”
“The Christmas Ale is always a favorite here in the Triangle and we are so excited about this year’s
recipe,” said Chip Mims, CEO of Mims Distributing Company. “Beer lovers won’t be disappointed with this
year’s brew, which features a full flavor, velvety texture, and subtle spiced aroma.”
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ABOUT MIMS DISTRIBUTING:
Mims Distributing Company, established in 1964 in Raleigh, North Carolina, is a family-owned beer and
wine distributor servicing the entire state of North Carolina. The company offers MillerCoors brands; a
wide selection of popular craft beers, including Ballast Point, Coronado, DuClaw, Foothills and Sierra
Nevada; and an expanding world-class wine portfolio, including Palazzo, Keever Vineyards, Hourglass,
and Arkenstone. These beverage experts also produce “Tales from the Cask,” an award-winning craft
beer podcast. In addition to industry excellence, Mims Distributing is committed to supporting the local
community, donating more than $60,000 in financial and in-kind donations to area nonprofits annually.
For its dedication to beer, sustainability and its local community, Beverage World magazine recognized
Mims Distributing as the 2015 Beer Wholesaler Of The Year. “Tales From The Cask” was also named
one of the top beer podcasts in the U.S. by the North American Guild of Beer Writers in both 2014 and
2015. A family-friendly company, Mims Distributing was the recipient of the 2013 and 2014 Carolina
Parent Family-Friendly 50 award. As always, Mims Distributing advocates for drinking in moderation. For
more information, visit http://mimsdistributing.com.