Narendra modi- King of social media
Narendra Modi is one of the few politicians in India to have effective digital media presence. He has his own site, blog, newschannel and official accounts on Google+, Facebook, Twitter, Youtube. We have studied all the online channels on which Narendra Modi is present (Facebook, Twitter, Youtube, Google+, blog and website) and tried to analyse the efficacy of his campaign. The report analyses the trends, number of hits and the visitors his campaign is able to attract. We have also looked at positive and negative user comments about the campaign. By taking Narendra Modi’s competitors (Rahul Gandhi, Nitish Kumar) and digital marketing best practices comparison (Barak Obama, Shahrukh Khan), the report validates the success of the campaign. The report also points out the strategy, shortcomings and the various areas relating to the handling of the Narendra Modi campaign and suggests changes to bring out more transparency to the same.
Disclaimer: All the information in the video is obtained from the website and other internet sources.
Published on: Mar 3, 2016
Transcripts - Narendra modi- King of social media
Digital MarketingMISB Bocconi
Google+ • The first Indian politician to open an account in Google+, watched by millions of people across 160 nations. • In four months more than 280,330 people had him in their circle.Twitter • The Gujarat Chief Minister has a huge fan following on Twitter( 1.1 million as on 23rd October 2012 reached within a year of opening the account), though the credibility of these accounts are questionable.
Narendra Modi has anofficial page with1,398,140 likes and107,545 talking about it.Narendramodi.inPolitical blogs:http://indiapoliticalblog.cYoutube channelhttp://www.youtube.com
• Use of Search Engine Optimization and social aggregators to fine tune the search results• Regular and instantaneous updates on Online News Channel (Namo Gujarat – Narendra Modi’s exclusive news channel in Gujarat)• Featuring on paid ads and articles on news sites (Firstpost.com)• Web PR (Nomination in Mashable.com – Most famous politician on web)• Use of latest technology- Delivery of 3D speeches using holographic projection and propagation of the speech across 4 cities and digital media channels
• Narendra Modi’s fans are constantly engaging people on twitter with the his campaigns and updates from the politics.• Businessmen advocate Narendra Modi at Gujarat Vibrant Summit.• Be Gujarat’s Brand Ambassador: People share their experiences and stories that promote Gujarat as a brand. This has created a sense of belonging and pride among the people of Gujarat.• Be Gujarat’s Brand Ambassador: This forum also provides a platform for people to share their ideas, encouraging people to be a part of development of Gujarat.
• From the usability front, the voters are provided easy to navigate and interactive platform to share their views, ideas, via website, facebook page and twitter.• The campaigns and communications across all channels are consistent and provide similar message.• The following emotional values and perspectives were derived from the user interactions and comments: • Positive values: Development, visionary, dynamic, disciplined. • Negative values: Anti-muslim, anti-minority, hindu leader.