CONSOLIDATING SEO THROUGH BRANDING
Published on: Mar 4, 2016
Transcripts - CONSOLIDATING SEO THROUGH BRANDING
CONSOLIDATING SEOTHROUGH BRANDING Showing the importance of branding for search engines Cosmin Negrescu - CEO SEO monitor
THE SEO ”WAR” CYCLE! We should spend money to earn rankings instead of buying them off New SEO techniques Google Actions that counteracts with manipulate algorithm Google updates results Google’s trust Search results and utility relevance diminish decreases
THE NEXT BIG THING: BRANDINGAs Google did it before with Google Adwords by adding a Quality Score to makeeverybody happy (users, clients, advertisers, Google) it does it again by addingthe brand factor in its algorithms. PEOPLE TRUST BRANDS GOOGLE TRUSTS PEOPLE GOOGLE TRUSTS BRANDS
HOW BRANDING HELPS SEOBrands are less vulnerable in front of major algorithm updates andnegative SEO.Brands, just like websites, are related to industries and keywords.Popular brands are most likely to be rewarded by search engines withhigher rankings on their search results.
HOW BRANDING WORKS IN SEO Keyword #N SemanticalKeyword #1 Keyword #2 group Other words
HOW BRAND AUTHORITY IS DISTRIBUTEDKeyword CTR Site Brand”elefant” elefant.ro The relation between brand name and website is build by CTR wikipedia.ro Brand ownership elefant.com elefantcms.com
FACTORS THAT DETERMINEBRAND POPULARITY 185 4,07 mil mil 83 1,9 mil mil 9,14 235 mil mil 46 513
PUTTING KEYWORDS ANDBRAND NAME TOGETHERAutocomplete ”farmacia” Google recognizes this as a brand Keyword + brand Results for ”farmacia” Where is Farmacia tei ?
LINK BUILDING VS. BRAND POWER Website Links Rank farmaciiledona.ro 5 298 #1 catena.ro 39 919 #4 In terms of links, catena.ro is much stronger than farmaciiledona.ro. However, farmaciiledona.ro ranks #1 and catena.ro ranks #4
Same brand name search volumeKeyword + brand searches
WHAT TO DOBuild a strong and focused relationship between your brand name andtargeted keywordsMake people search for your brand name through marketing campaigns Radio & TV ads Social media campaigns with the search on Google call-to-actionInclude the brand name in your link building strategy Building linkable assetsExternally distributed content Image advertisements (ex: Google Display Network)Great customer service and social media interactions
INTRODUCING BAIOur research continues and we are going to launch a new SEO indicator that will be calculated in the new release of SEO monitor in this fall: Brand Awareness Indicator
THANK YOU www.seomonitor.bunt.roCosmin Negrescu - CEO SEO monitor