PressPass is about building a stronger relationship with readers and print media. Our team focused on understanding what print media lovers loved about print. We named these individuals’ content omnivores because of their love for well-curated content in all its forms. We noticed this focus on well curated content in created PressPass as concept that could take the curated experience of print media into the real world. We prototyped this experience with several of our users, with the aim to understand what kind of event matched the print media curation experience. PressPass would be a third party business that would help publications, print or digital, to curate events in cities where their readers are located. These events would be designed to maximize and reflect the intent of the magazine and experience it delivers to its readers.
Published on: Mar 4, 2016
Transcripts - PressPASS
FFiDNA Final PresentationCan we fall in lovewith print again? Innovation Studio C4 R5 | December 8th 2011
CRITERIA 1Thoughtfuldesign research.
CRITERIA 2Reasonablebusiness model.
CRITERIA 3Re-imagineprint media.
Not aniPad App
Adam Sali Kate Amanda
GROUP GOALCreate a sense ofpurpose throughexpression of identity.
THE QUESTION THAT KEPTUSAWAKE AT NIGHTWhere does Printthrive, and whereis it failing?
Where werepeople in thediscussion?
Women are losing interestin the domestic category.In 2001-2011 newsstand sales fell:52.5%
Market Insights HunchesThe hunches we tested were based onthe market insights that 1) the declinein print sales has been caused bywomen who have stopped purchasinghomemaking magazines, and 2) tiredof being ‘advertised at’ women areflocking to social media because its aplace where their voices can be heard.
Women want to engage with printin a way that extends their senseof purpose and belonging in theworld.NEED
Key Feedback1) Develop the 1% path and2) Develop the local/accessible path
1 2 3PEOPLE PUBLICATIONS PURVEYORS