Pop and eletro pop culture
Published on: Mar 4, 2016
Transcripts - Pop and eletro pop culture
POP & ELECTRO - POP CULTUREBy shevonne Merchant
With in my AS media I have researched about the history and the origin of Pop music and within the A2 I have explored further in depth about the social tribes and how music tribes and videos are an influence on social tribe style and behaviour. Knowing the history the term is abbreviated for ‘popular’ which implies the music targets the social tribe of youths. And looking more into how the sound, rhythm of the music including the music videos influence the behaviour of a lover of Pop. The common themes that are seen in a Pop music is about relationships; Justin Bieber is know for his songs of love of being a relationship with hits like’ ‘Baby’, ‘Mistletoe’ and ‘Somebody to love’. Artist like Katy Perry sings songs about relations like Teenage Dream’ and ‘One that got away’. The other theme that is demonstrates in a Pop video is the care-free party life, and with that there is an element of disco or electro- pop incorporated with and artist like Ke$ha produce songs like ‘Tik Tok’ and ‘We r who we r’ . Within these video they create the party scene with flashing lights, flashy, coolest and hip fashion – and because artist like Ke$ha wear this the audience follow and try to imitated the party –like feel. Therefore, since my chosen song is Pop yet does hold the electro-pop component, and share that care-free life factor of money and fame I would need to look and investigate the code and conventions of other music videos so that my own can meet it’ criteria.
American artist Katy Perry is quite known forher of Pop music and if you look to your left aprint screen shot of her 2011 summer timesong California Girls. From this print screenis a perfect example of how Katy representthe Pop culture, as Pop is all about the brightvibrant colours and an element of girly, sohere we see Katy portraying that with thecolours of Pink, Purple and white with herhair, costume, setting and Make-up.Christina Million made her entre to themusic world in 2002 with her hit Am to Pm.From this print screen we see the vivaciousof her costume and also thechoreographers again portray the elementof Pop, youth having young dancers and thechoice of colours such as red, blue, pinkand emerald. Also the style of the outfitsthat are presented in the video can also beadvertise to the target audience having aninfluence on how and what it’s audiencewould dress public.
British music star Pixie Lotte knownfor her music tribe of pop andelectro pop and her 2010 hit songBoys and Girls, an up-tempo electropop song that follows a combinationof a retro-styled beat represent that.From all of the screen shots we asequence of dance routines whichmatches with the idea of electro –pop as the beats , and technosounds are created to make anaudience dance, therefore this would The screen shot about againlead me to think about adding a represent the culture with the glamdance routing into my video. glittery look which informs me that when planning my video in order toTo uphold that Pop or electro- Pop meet the convections to this genre theculture with the flashy clothing, and first key ingredient is the costume asaccessories as from the second shot throughout all the examples fromwe see Pixie in a leather jacket with these videos the costumes are theadded gold accessories on the most important element for anshoulders and black sun-glasses. audience to detect what music genre it is.
American, singer Kesha made her singing entrance in2008 with the catchy tune Tik Tok that put her at number1#. Just like the artist that I am trying to PortrayDev, Kesha has the unique vocal style of ‘sing-talk’, theuse of auto -tune and to made another comparison fellowsthe music tribe of Pop and the hybrid electro –pop.Within her 2010 song ‘We r who we r’ created to celebrateeveryone individuality, quirky or eccentric. Within thevideo Kesha celebrates her with the use of the costumeshas due to the her music genre of electro- pop which is tobe describe as very techno, disco and glam as thepurpose on it is to make an audience want to dance.Therefore, here we see print screens from the video whichdisplay that glam and eccentric qualities.The first shot is the make-up with strips of gold materialon her eye-brows , and the large gold crucifix as jewellery.The second show again the make-up and odd fashionstatement with the blue glitter surrounding the eyes andthe bright glittery martial that represents the jewellery thatis coiled around her fingers.With all these factors would aid me to incorporate this intomy music video.
Stacey Ann Ferguson or more commonlyknown as Fergie, the female vocals fromthe popular U.S band The Black EyedPeas, went solo in 2007, and this printscreen from the video ‘Clumsy’, eventhough the song holds a different meaningto my chosen song I have selected thisshot because, of the use of the lightingmade by the paparazzi in the video andfrom her facial express shows she issulking it in. Taking the idea of the use ofthe lighting would aid me within my musicvideo.American Girl – Pop group The PussycatDolls or PCD for abbreviation, show thetheme of wanting fame through the video‘When I grow up’ just like how I ’am tryingto portray in my music video ‘Fireball’. Tothe left we see three of the group membersdisplaying their jewellery, fashion and theexpensive gear that come with the fame.
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